Stable current value growth is expected for appliances and electronics specialists in Brazil in the forecast period, along with minimal growth in outlet numbers. Although the unemployment rate pointed to a reduction in the number of unemployed people in 2023, it was still not at the level desired by the Federal Government, which was unable to provide a greater contribution of budget resources to the PAC (Programa de Aceleração do Crescimento, or Growth Acceleration Program).
Brazil has witnessed notable effects of climate change, with droughts in the north, and intense rains with hurricanes in the south of the country. Intense heatwaves crossed the states of Mato Grosso, Goiás, Rio de Janeiro, Espírito Santo and the Federal District, as well as areas of Rondônia, Tocantins, Bahia and Minas Gerais, in the months of September and November 2023 – with temperature records broken.
Events which tend to boost sales of electronics and appliances include special annual dates, such as Mother’s Day, Father’s Day, Black Friday, and Christmas. These generate substantial traffic to offline (and online) stores, with these dates deemed essential to driving a significant proportion of the leading players’ sales.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See All of Our DefinitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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