Non-essential big-ticket purchases are likely to remain a low priority heading into the forecast period, especially when considering the significant investments that Brazilians made during the pandemic as they looked to improve their homes. Greater mobility outside of the home is also likely to move attention away from investing in major purchases such as televisions or computers in the short term, until consumers feel more financially comfortable.
Sales promotions on appliances and electronics are expected to continue as key strategies from leading retailers during special dates such as Mother's Day, Black Friday, and Christmas to encourage sales through offline stores, even though many of these major sales events tend to now focus on retail e-commerce. Yet, as many consumers choose to collect their online orders from a store rather than pay for the expense of home delivery, physical outlets will continue to evolve into delivery hubs.
In both retail offline and online channels, the share of Magazine Luiza has significantly fluctuated since its boom in 2020 which saw the company register strong results in the local exchange market. Since then, it has seen its stocks falling on the Brazilian stock exchange, despite a strong development plan and being one of the pioneering players in retail e-commerce with fast delivery services similar to online giant Amazon.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!