Competitive Landscape
Harvey Norman Drives Share Gains with Omnichannel Expansion
The appliances and electronics specialists channel in Ireland is highly concentrated. Harvey Norman held a 35% share in 2025, up from 32% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Ireland?
- Which are the leading retailers in Appliances and Electronics Specialists in Ireland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Ireland - Category analysis
Key Data Insights
Appliances and Electronics Specialists Summary
Currys Elevates Inclusivity through Digital-First Convenience Initiatives
Did Electrical’S Expansion Captures Demand for Local Access
Euronics Boosts Customer Confidence with Omnichannel Transparency
Harvey Norman Leverages Green Tech and Digital Innovation to Strengthen Customer Engagement
Did Electrical Responds to Cautious Spending by Enhancing Digital Convenience and Sustainability
Harvey Norman Drives Share Gains with Omnichannel Expansion
Retail in Ireland - Industry Overview
2025 Developments
Key Data Insights
Deliveroo Shopping Expands Quick Commerce and Reshapes Consumer Expectations
Discount Retailers Respond to Value-Driven Shoppers with Affordable Quality
Omnichannel Investments Reshape Shopping Habits and Brand Loyalty
Ai and Analytics Drive Personalised Offers and Operational Gains
Musgrave Strengthens Position as Discount Retailers Drive Pricing Pressure
Lidl and Currys Drive Innovation with Net Zero and Digital Concepts
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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