Appliances and electronics is a product category that has a high penetration of online sales, due to the wide variety of choices available, competitive pricing and discounts offered by major retailers and marketplaces. According to data from the Singapore Department of Statistics, online sales of “Computer & Telecommunications Equipment” in 2022 held in the range of 47-53% share of total retail sales.
In an increasingly competitive retail environment under threat from e-commerce and direct-to-consumer appliances and electronics brands, retailers are seeking to encourage consumer loyalty by introducing membership campaigns which promise exclusive discounts, vouchers, and rebates in the form of loyalty points.
In January 2023, electronics and appliances specialist Xiaomi launched its latest authorised retail store at the Jurong Point shopping centre in the Jurong West district of Singapore. The Chinese brand is well-known among the local population for its range of affordable smartphones with reasonable specifications, and has in recent years, diversified into other electronics and appliances in collaboration with original equipment manufacturers (OEMs), which manufacture products under the Xiaomi brand.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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