Competitive Landscape
Kotsovolos Cements Lead with Payment Flexibility and Digital Tools
Appliances and electronics specialists in Greece remained a highly concentrated channel in 2025, with the top three companies—Dixons South East Europe SA (trading as Kotsovolos), Publicworld SA, and Plaisio Computers SA—collectively holding a 65% share of the market. Over the period from 2020 to 2025, the channel became moderately less concentrated, as Kotsovolos’ share peaked at 31% in 2023 and then declined to 30% in 2025, while Publicworld SA, after a period of share decline, rebounded from 18% in 2024 to 22% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Greece?
- Which are the leading retailers in Appliances and Electronics Specialists in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Greece - Category analysis
Key Data Insights
Appliances and Electronics Specialists Summary
Discount-Driven Shoppers Boost Sales during Major Promotional Periods
Online Customer Reviews Power Buying Habits
Flexible Payment Options and Price Matching Drive Higher Value Purchases
Shoppers Blend Online Research with In-Store Experience to Maximise Value
Eco-Friendly Features Attract Younger Buyers Seeking Long-Term Savings
Kotsovolos Cements Lead with Payment Flexibility and Digital Tools
Retail in Greece - Industry Overview
2025 Developments
Key Data Insights
Retailers Drive Growth through Private Label Investment
Ab Vassilopoulos Leverages Constant Promotions to Capture Value-Driven Shoppers
Discounters Attract Price-Driven Shoppers with Frequent Promotions
Retail E-Commerce Accelerates as Omnichannel Expectations Rise
Hypermarkets and Variety Stores Expand by Meeting Demand for Convenience
Sklavenitis Strengthens Lead as Mergers Reshape Competition
Vending and Urban Formats Drive Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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