Over the forecast period, appliances and electronics specialists will face a number of pressures that will result in a continued downwards trend in outlet numbers, after the channel had already recorded a long-lasting decline in outlets, sales area and value sales before 2022. In this context, the most immediate pressure will come from the significantly elevated rate of inflation in 2023, which will limit consumer spending, with the current value CAGR in the forecast period expected to be minimal.
In the years ahead, large store formats in Germany are expected to come under growing pressure, for a multitude of reasons. This development is not unique to appliances and electronics specialists, as it also affects other channels, such as department stores and hypermarkets.
Over the forecast period, appliances and electronics specialists will face mounting challenges from the ever-growing online competition. The pandemic led to strategic adjustments amongst key players to focus increasingly on e-commerce, despite their large store networks, including Media-Saturn-Holding.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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