E-commerce will continue to be both competition for appliances and electronics specialists, as well as an element that they continue to explore. Omnichannel strategies are no doubt something that will be positively leveraged by the players in the category, helping them increase their connection with consumers, and deal with the reductions in stock that they have made in stores to deal with security concerns, helping them better deal with consumer wait times.
Direct-to-consumer operations are expected to continue to rise in the forecast period. Brands such as Samsung, Xiaomi, and others, are expanding their own e-commerce operations in the country, with many partnering with marketplaces, mainly MercadoLibre, to go direct to the consumer.
Lower-priced alternatives to high-end appliances and electronics are set to continue to see an increased offer in most appliances and electronics specialists, and more and more brands will enter the market. Specialists will continue to explore the global offer of manufacturers and importers to find good-priced solutions for consumers, especially to compete more strongly with department stores, which are continuously expanding their private label lines in these categories, putting increased pressure on specialists and competing for consumer preference, as many have opted for these alternatives and found a good relationship between quality and price, that connects with their needs and budget.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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