Although recent years have not seen any change in the percentage of people who are gluten-intolerant, the free from gluten categories continue to grow rapidly. Launches of gluten-free products are becoming frequent, and the categories are expanding to include a wide variety of products.
Free from lactose categories are generally growing rapidly; these items appeal to a large group of consumers, whose demand derives from numerous motives for lactose avoidance. The primary demand for lactose-free products is health-related.
In Israel there is a great buzz about veganism. Although the actual percentage of vegans in the population is low, the ongoing discussion regarding animal welfare and related media coverage are leading to greater awareness of animal treatment, encouraging people to limit their meat consumption, and to seek other food that contains protein.
Osem Food Industries leads the free from category due to its dominance in free from meat substitutes, thanks to its well-established brand Tivall. Tivall is a well-known alternative to meat; its most popular variant is the corn-based schnitzel, a product favoured mainly by children.
Tnuva, as the leading player in free from dairy, is capitalizing on the trend for dairy alternatives. SoTnuva, its main free from dairy milk brand, benefits from wide distribution and significant shelf space in most grocery outlets.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Israel with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in Israel market research report includes:
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