Executive Summary

Apr 2019
PROSPECTS
Free from gluten categories are developing positively

Although recent years have not seen any change in the percentage of people who are gluten-intolerant, the free from gluten categories continue to grow rapidly. Launches of gluten-free products are becoming frequent, and the categories are expanding to include a wide variety of products.

Free from lactose categories have a good outlook

Free from lactose categories are generally growing rapidly; these items appeal to a large group of consumers, whose demand derives from numerous motives for lactose avoidance. The primary demand for lactose-free products is health-related.

Free from meat substitutes is flourishing

In Israel there is a great buzz about veganism. Although the actual percentage of vegans in the population is low, the ongoing discussion regarding animal welfare and related media coverage are leading to greater awareness of animal treatment, encouraging people to limit their meat consumption, and to seek other food that contains protein.

COMPETITIVE LANDSCAPE
Osem Food Industries leads sales

Osem Food Industries leads the free from category due to its dominance in free from meat substitutes, thanks to its well-established brand Tivall. Tivall is a well-known alternative to meat; its most popular variant is the corn-based schnitzel, a product favoured mainly by children.

Tnuva Food Industries Ltd is active in free from dairy

Tnuva, as the leading player in free from dairy, is capitalizing on the trend for dairy alternatives. SoTnuva, its main free from dairy milk brand, benefits from wide distribution and significant shelf space in most grocery outlets.

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Free From in Israel

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Israel - Category analysis

HEADLINES

PROSPECTS

Free from gluten categories are developing positively
Free from lactose categories have a good outlook
Free from meat substitutes is flourishing

COMPETITIVE LANDSCAPE

Osem Food Industries leads sales
Tnuva Food Industries Ltd is active in free from dairy

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Israel - Industry Overview

EXECUTIVE SUMMARY

Buyers are ever more discriminating in their food and drink choices
BFY categories lose ground as shoppers look for “clean” food and drink
Private label receives a boost in organic categories
Discounters and internet retailing are increasingly shaping distribution
Positive outlook as a larger potential consumer base will combine with low price increases

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources