The free from lactose and dairy markets continue to record strong growth in Israel in 2021, with the increasing availability of milk alternatives, including oat milk, sesame drinks and more, as well as cheese and yoghurt substitutes. Growth is also attributable to more consumers avoiding dairy for health reasons – including a rise in veganism in the country and allergies - as well as environmental reasons.
The free from gluten category continues to expand in Israel thanks to rising consumer awareness of healthy consumption and dietary and allergy awareness, with more companies catering to consumers with celiac. Gluten-free products, however, no longer cater to celiac consumers alone, with increasing health awareness promoting low carbohydrate consumption, encouraging many consumers to buy gluten-free options when possible.
The free from meat market has seen a very strong development in recent years, with many new products on the market boosting consumer awareness and demand. Growth has also been driven by more consumers becoming interested in meat-free products for both health and environmental reasons, and meat-eaters reducing the amount of meat they consume.
With an investment of NIS5 million, Tnuva recently launched Meatless Farm in Israel. Meatless Farm, established in 2016, specialises in meat substitutes, with a taste and texture similar to meat; the products are based on gluten-free pea and soy proteins.
Remilk, an Israeli start-up company, has developed a method of producing milk proteins identical to animal milk proteins using microbial fermentation technology, without compromising the taste, texture and nutritional values ??of dairy products and while creating a cleaner, healthier and more environmentally-friendly product. As milk protein alternatives are gaining momentum in the country and more and more consumers are aware of their environmental and health benefits, the company sees significant potential in this field over the forecast period, especially as the milk and dairy products Remilk produces are reportedly exactly the same in terms of taste and texture as real dairy products.
Tnuva leads the free from market in Israel with very strong products in the free from dairy and free from meat segments. The company’s lead is attributable to its wide range of dairy alternatives, innovation and high level of shelf space in most grocery stores.
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Understand the latest market trends and future growth opportunities for the Free From industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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