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Fortified/Functional Packaged Food

Market research on the fortified / functional packaged food industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Fortified/Functional Packaged Food in the United Arab Emirates

Mar 2020

Recent years seen a much stronger focus on breastfeeding in the United Arab Emirates. The government has spearheaded numerous campaigns to promote breastfeeding, recently launching a programme via healthcare providers that highlights the importance ...

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Fortified/Functional Packaged Food in Australia

Mar 2020

Fortified/functional packaged food experienced a mixed performance amongst the major categories in 2019, resulting in low but positive demand overall. FF baby food was one of the strongest performers in both retail volume and current value terms, ...

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Fortified/Functional Packaged Food in Portugal

Feb 2020

Continued consumer demand for protein-rich options is driving innovation and growth in fortified/functional packaged food. The popularity of added protein options can be attributed to an increase in consumers embracing both healthier lifestyles and ...

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Fortified/Functional Packaged Food in Hong Kong, China

Feb 2020

FF packaged food is enjoying increasing interest among parents for products that offer their children supplemental nutrition. For example, FF packaged food can boost immunity and support growth and development in children. Baby milk formula commonly ...

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Fortified/Functional Packaged Food in the US

Feb 2020

Protein fortification has become commonplace in many categories throughout packaged food. While products such as protein fortified sweet biscuits and snack bars have proven successful, protein fortified pasta has struggled for a number of years. Even...

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Fortified/Functional Packaged Food in Egypt

Feb 2020

Consumption of fortified/functional packaged food continued to decline in 2019, with value growth due almost entirely to price increases. Fortification and the use of functional ingredients were not widely employed by packaged food manufacturers in ...

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Fortified/Functional Packaged Food in Vietnam

Feb 2020

Fortified/functional packaged food is one of the most highly developed health and wellness categories in Vietnam, and accounts for the largest share of value sales by far. FF dairy and FF baby food (milk formula) remained the largest categories, with...

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Fortified/Functional Packaged Food in Poland

Feb 2020

Polish citizens across all age groups have been steadily adopting more balanced diets, increasing their consumption of minerals and vitamins. Adults who actively engage in sports are focusing on products such as cereal bars, fromage frais and quark ...

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Fortified/Functional Packaged Food in the Netherlands

Feb 2020

Fortified/functional claims are overall on the decline in packaged food in the Netherlands, as consumers increasingly look for less processed variants where existing, natural ingredients enable functional benefits without the need for fortification. ...

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Fortified/Functional Packaged Food in Hungary

Feb 2020

Packaged bread is often perceived to be unhealthy, and in 2019, an increasing amount of consumers were preferencing health, above considerations such as convenience and longer shelf life....

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Fortified/Functional Packaged Food in Ukraine

Feb 2020

Fortified/functional packaged food continued to be dominated by FF breakfast cereals and FF dairy in retail volume terms in 2019. Demand for FF breakfast cereals continued to be driven by consumers who want to ensure that they receive a wide range of...

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Fortified/Functional Packaged Food in Norway

Feb 2020

One of the biggest health and wellness trends within packaged food in Norway towards the end of the review period, alongside the development of free from plant-based products, is the rising demand for high-protein products, in particular on-the-go ...

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Fortified/Functional Packaged Food in Thailand

Feb 2020

Along with the health and wellness trend, products that are fortified with protein are witnessing positive growth. This trend is being driven by the media, online influencers, fitness gurus, and social media platforms. Awareness of the considerable ...

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Fortified/Functional Packaged Food in Turkey

Feb 2020

FF packaged food continued to see strong retail current value growth in 2019. FF milk maintained its dynamism, mostly due to the launch of new products, mostly containing extra protein. Many consumers are becoming aware that increased protein intake ...

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Fortified/Functional Packaged Food in Israel

Feb 2020

Protein-enriched and fortified products are very popular, and expected to continue gaining popularity over the forecast period. There is considerable emphasis on protein consumption in the market, mainly due to the health and fitness trends, which ...

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Fortified/Functional Packaged Food in Japan

Feb 2020

Japan has a long history of FF packaged food development and the market has seen the introduction of advanced food technologies. Moreover, the introduction of the Foods with Function Claims (FFC) label, which requires less stringent proof than Foods ...

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Fortified/Functional Packaged Food in Singapore

Feb 2020

Mothers are breastfeeding their babies for longer durations after birth, with more using formula milk as a supplement for partial breastfeeding. In addition, restrictions are being placed on FF milk formula players from giving sponsorships to ...

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Fortified/Functional Packaged Food in Brazil

Feb 2020

Consumers’ habits towards healthy eating have intensified and changed over the past years driven by many factors. Some of the more important are greater access to information via the internet, digital influencers such as fitness bloggers and ...

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Fortified/Functional Packaged Food in the Philippines

Feb 2020

Fortified/functional packaged food registered positive growth again in 2019 as the huge demand for FF dairy and FF baby food underpinned sales. FF milk formula and FF probiotic yoghurt were the most popular categories of fortified/functional packaged...

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Fortified/Functional Packaged Food in Canada

Feb 2020

In Canada, interest in FF packaged food offerings remains high, supported by rising health consciousness, especially among younger demographics, such as millennials. Various surveys and studies have shown that millennials, in particular, are willing ...

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