Fortified/Functional Packaged Food

Market research on the health and wellness industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

 
Country Report

Fortified/Functional Packaged Food in South Korea

Jan 2022

Value sales of fortified/functional packaged food in South Korea are set to see a marginal improvement in 2021, following a sharp decline in 2020. However, growth patterns differ across the category. Demand for FF baby food continues to decline due…

USD 990
Country Report

Fortified/Functional Packaged Food in Singapore

Jan 2022

In 2020, milk formula saw a limited impact from the shift from out-of-home to home consumption, unlike many other packaged food categories. This is because babies’ diets are highly specific and milk formula has always been available mainly in the…

USD 990
Country Report

Fortified/Functional Packaged Food in the United Kingdom

Dec 2021

In light of COVID-19, consumers have increasingly been looking for foods with functional benefits that help to support general and immune health. Especially in the first quarter of 2021, retail sales of fortified/functional (FF) packaged food were…

USD 990
Country Report

Fortified/Functional Packaged Food in Japan

Dec 2021

Consumers in Japan are highly interested in functional products. The health benefits of both food and drinks are often featured in the popular media, including TV programmes, and media exposure usually leads to a sharp sales increase. The boom caused…

USD 990
Country Report

Fortified/Functional Packaged Food in Hong Kong, China

Dec 2021

Within the high variety of fortified/functional packaged food products available in Hong Kong, RTD formats are experiencing a significant return to demand in 2021. Hong Kong witnessed frequent home seclusion and social distancing measures in 2020 in…

USD 990
Country Report

Fortified/Functional Packaged Food in South Africa

Apr 2021

Fortified/functional packaged food is one of the larger categories within health and wellness packaged food in South Africa in retail volume terms as fortification of food is widespread in South Africa with most staple products having a fortified…

USD 990
Country Report

Fortified/Functional Packaged Food in Egypt

Apr 2021

In response to the outbreak of COVID-19, FF packaged food will witness slowed growth. The main reason for this has likely been due to the financial repercussions of the pandemic as many Egyptian families have seen their disposable incomes reduced. In…

USD 990
Country Report

Fortified/Functional Packaged Food in Switzerland

Mar 2021

FF packaged food will post strong growth in 2020 as Swiss people consume these products as prevention against COVID-19. Products enriched with vitamins are known to be good for the immune system and thus attracted many fearful consumers. Another…

USD 990
Country Report

Fortified/Functional Packaged Food in Brazil

Feb 2021

One of the least dynamic categories within health and wellness in Brazil in 2020, fortified/functional (FF) products have been losing appeal as a more holistic approach towards health gains traction. Consumers are increasingly perceiving not only FF…

USD 990
Country Report

Fortified/Functional Packaged Food in India

Feb 2021

2020 saw FF vegetable and seed oil remain the largest category of fortified/functional packaged food in value terms, ahead of FF sweet biscuits, snack bars and fruit snacks and FF dairy. Edible oils are considered an essential staple in virtually all…

USD 990
Country Report

Fortified/Functional Packaged Food in Australia

Feb 2021

Retail sales of fortified/functional packaged food were boosted in 2020 by consumers’ increased focus on preventative health as a response to the COVID-19 pandemic. This resulted in a strong performance in categories including FF breakfast cereals…

USD 990
Country Report

Fortified/Functional Packaged Food in Morocco

Feb 2021

FF packaged food will respond well to the COVID-19 outbreak as current value growth remains similar to what it was over the review period. The health and wellness trend has gathered pace in response to the pandemic which has led consumers to favour…

USD 990
Country Report

Fortified/Functional Packaged Food in Finland

Feb 2021

Retail sales of fortified/functional packaged food is set to see a stronger growth in 2020 than in 2019, but not markedly higher than seen over the review period. This is partly because many of the key products in this group, such as FF…

USD 990
Country Report

Fortified/Functional Packaged Food in Ukraine

Feb 2021

Chilled and frozen processed seafood producer Akvafrost TOV revamped the image of its Vodny Mir brand in 2020. This revamp – the first for the brand in five years – included new packaging designs and the adoption of a new motto: “the benefit of the…

USD 990
Country Report

Fortified/Functional Packaged Food in Slovakia

Feb 2021

Growing health concerns in 2020 provide a boost for health beneficial products as consumers sought out brands to helped them maintain their good health, boosted immunity or provided additional vitamins and minerals for their wellbeing. In 2020,…

USD 990
Country Report

Fortified/Functional Packaged Food in Sweden

Feb 2021

Like most other packaged food categories, fortified/functional packaged food benefitted from the increased health consciousness caused by COVID-19. Consumers were increasingly attempting to take ownership of what they could control, such as their…

USD 990
Country Report

Fortified/Functional Packaged Food in Saudi Arabia

Feb 2021

FF packaged food saw stronger growth in 2020 in current value and retail volume terms compared to 2019, with the nationwide lockdown pushing consumers to stockpile products. Furthermore, the disruption to foodservice also benefited sales of FF…

USD 990
Country Report

Fortified/Functional Packaged Food in Poland

Feb 2021

Foodservice outlets saw huge disruption during 2020, including being forced to shut during the lockdowns seen at the beginning and the end of the year. Even when open they faced strict regulations which limited their ability to function to capacity.…

USD 990
Country Report

Fortified/Functional Packaged Food in Peru

Feb 2021

COVID-19 had a positive impact on demand for fortified/functional (FF) packaged food in Peru, with retail value sales increasing during 2020, but volume growth was negative. However, although FF baby food continued to account for the bulk of retail…

USD 990
Country Report

Fortified/Functional Packaged Food in Norway

Feb 2021

Home seclusion led to increased retail value sales of fortified/functional packaged food in 2020, notably in FF dairy as consumers increasingly turned to home cooking and prepared more meals at home from scratch. Sales of FF breakfast cereals were…

USD 990
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