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Fortified/Functional Packaged Food

Market research on the health and wellness industry. Our reports ...

Market research on the health and wellness industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

 
Country Report

Fortified/Functional Packaged Food in Bulgaria

Feb 2022

The biggest fortified/functional (FF) packaged foods category remained FF probiotic yoghurt in 2021. However, retail value sales and volume sales growth decelerated when compared to the rest of the review period in 2021. Nevertheless, retail value…

USD 990
Country Report

Fortified/Functional Packaged Food in Morocco

Feb 2022

Fortified/functional packaged food performed well during the pandemic with current value growth remaining at similar to levels to previous years of the review period. The health and wellness trend has gathered pace in response to the pandemic which…

USD 990
Country Report

Fortified/Functional Packaged Food in Slovakia

Feb 2022

Fortified/functional is the largest product area in terms of value sales within health and wellness packaged food and is a mature product area. As such, value growth was minimal. In addition, price rises also dampened volume sales. Also, with…

USD 990
Country Report

Fortified/Functional Packaged Food in Italy

Feb 2022

One of the trends that strengthened upon the advent of the pandemic is the propensity to consume more 'functional' foods, such as fermented foods and probiotics as these are true allies for the health of the intestinal microbiota - where 70% of the…

USD 990
Country Report

Fortified/Functional Packaged Food in the Netherlands

Feb 2022

Products classed as fortified/functional packaged food have gained much attention, especially during the pandemic, when consumers looked for products perceived to offer a level of immunity or resistance to illness and the virus. Both value and volume…

USD 990
Country Report

Fortified/Functional Packaged Food in Mexico

Jan 2022

In 2021, the offer of fortified/functional products increased as consumers were actively looking for products that might improve the functioning of their immune systems and strengthen their bodies in the context of the ongoing COVID-19 crisis. This…

USD 990
Country Report

Fortified/Functional Packaged Food in Argentina

Feb 2022

High-fibre breakfast cereals (FF breakfast cereals) have been registering a strong expansion in volume terms in 2020 and 2021. During quarantine, Argentineans opted for FF breakfast cereals as a healthier alternative to sweet biscuits for breakfast,…

USD 990
Country Report

Fortified/Functional Packaged Food in Romania

Feb 2022

The performance of fortified/functional packaged food in Romania in 2021 was the result of the upward consumption trend towards health and wellness on one side and, on the other, the desire to have a better protection against COVID-19 which continued…

USD 990
Country Report

Fortified/Functional Packaged Food in Portugal

Feb 2022

Even prior to the COVID-19 pandemic, consumer demand was growing for healthy products that boost the immune system. There was even more heightened awareness and growing demand in the last two years of the review period, as consumers sought to avoid…

USD 990
Country Report

Fortified/Functional Packaged Food in the Philippines

Jan 2022

While some categories such as FF gum and FF sugar confectionery were adversely affected by the homebound lifestyle adopted in the wake of COVID-19, the favourable performance of other FF categories was able to offset this, with FF packaged food…

USD 990
Country Report

Fortified/Functional Packaged Food in Brazil

Jan 2022

Fortification with vitamins and other nutrients has progressively become a minor aspect among consumers’ priorities over the review period, as new perspectives on health and wellness have emerged, meaning that fortified/functional claims no longer…

USD 990
Country Report

Fortified/Functional Packaged Food in Switzerland

Jun 2022

The boost provided to the health and wellness trend by the experiences of the COVID-19 crisis proved particularly impactful in fortified/functional (FF) packaged food. Concerns about maintaining an effectively functioning immune system in the face of…

USD 990
Country Report

Fortified/Functional Packaged Food in Ukraine

Feb 2022

2021 saw FF dairy register a positive sales growth again after a stagnant performance was registered in the category at the peak of the COVID-19 pandemic in 2020. The pandemic situation has sharpened the focus of many Ukrainian consumers on the role…

USD 990
Country Report

Fortified/Functional Packaged Food in New Zealand

Feb 2022

Folic acid is essential for the healthy development of the foetus during the early stages of pregnancy as a higher intake of folic acid-rich foods, supplements, and fortified products such as bread, effectively reduces the incidence of neural tube…

USD 990
Country Report

Fortified/Functional Packaged Food in Malaysia

Feb 2022

The outbreak of COVID-19 forced consumers to pay closer attention to their diet and their nutritional intake, with this continuing in 2021. Consumers are no longer just monitoring their calorie intake but are also scrutinising the nutritional…

USD 990
Country Report

Fortified/Functional Packaged Food in Canada

Feb 2022

Prior to the outbreak of COVID-19, many key categories within FF packaged food were stagnating in current value terms. Maturity impacted some areas such as FF breakfast cereals but competition from other areas of packaged food were also an issue,…

USD 990
Country Report

Fortified/Functional Packaged Food in Vietnam

Feb 2022

Fortified/functional packaged food is one of the most highly developed health and wellness categories in Vietnam, and accounts for the largest share of value sales by far. FF dairy and FF baby food (milk formula) remain the largest categories. The…

USD 990
Country Report

Fortified/Functional Packaged Food in Sweden

Feb 2022

There have been few changes in FF packaged food in 2021. Although the category received a boost from the pandemic (as consumers strove to take ownership of their health during this uncertain time), it is a category that faces numerous struggles, with…

USD 990
Country Report

Fortified/Functional Packaged Food in Hungary

Feb 2022

Consumers are becoming more health-conscious than ever, especially since the COVID-19 pandemic which has increased the health and wellness trend even more. As a result, consumers are looking for ways to improve their health through their diet, which…

USD 990
Country Report

Fortified/Functional Packaged Food in Spain

Jan 2022

Dairy products consumers are taking an increasingly proactive stance regarding their own health. While the “healthy” products of a few years ago were fortified with calcium or omega-3 to help lower the cholesterol levels of consumers, the new…

USD 990
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