Fortified/Functional Packaged Food

Market research on the fortified / functional packaged food industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Strategy Briefing

Strategy Briefing

The World Market for Health and Wellness Packaged Food

Aug 2018

The health and wellness foods industry is experiencing growth ahead of regular packaged food, driven by changing consumer preferences towards a more natural offering, aiming to adopt a more holistic approach to a healthy diet. This has resulted in ...

US$1,325
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Country Report

Country Report

Fortified/Functional Packaged Food in Morocco

Jul 2018

The FF category continued to benefit directly from growing visibility of health-related issues, from advertising campaigns by the Ministry of Health advising consumers to eat certain products, to an increasingly online consumer base, which is exposed...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Canada

Jul 2018

As a whole, yoghurt has enjoyed ongoing healthy growth over the last 6-7 years, benefiting from its naturalness, high nutritional content and many health benefits. Probiotic variants, with specific strains of bacteria or a higher content of “good” ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Belgium

Jul 2018

Sales growth for fortified/functional packaged food continues to be hindered by consumer scepticism. Indeed, most Belgian consumers no longer believe in claims fortified/functional packaged food manufacturers make about their products. For instance, ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Brazil

Jul 2018

Fortified/functional packaged food will remain the largest category within health and wellness during the forecast period, although it is expected to see a decline in share from 2017 to 2022, mostly due to the higher participation of other ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Bulgaria

Jul 2018

To minimise nutritional gaps in their daily diet or to boost their wellbeing, consumers are increasingly looking for products with functional ingredients such as probiotics, omegas or vitamins. Consumers believe in the brands presented and their ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in the United Kingdom

Jul 2018

Britons were increasingly interested in fortified/functional food and companies addressed this trend over the review period. Key manufacturers in bread and cereals have already expanded their portfolios into this arena. High-protein products are ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Austria

Jul 2018

Many consumers are aware that well-balanced and regular nutrition, through consumption of fresh vegetables and fruits, is the cornerstone of a healthy diet. Evolving lifestyles exerted further pressure upon consumers in their efforts to achieve their...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Slovakia

Jun 2018

Fortified and functional packaged food saw growing competition from vitamins and dietary supplements in 2017 due to rising consumer interest in preventive health. Increasing demand for dietary supplements and vitamins will continue to impact ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Sweden

Jun 2018

Swedish consumers are generally sceptical about additives, regarding them as synthetic or unnatural. The exception is products which have to be fortified by law, such as milk, for which vitamin D fortification is mandatory. Thus, Swedish consumers’ ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Vietnam

Jun 2018

As consumers are familiar with the benefits of calcium for bones and with a few types of vitamins, manufacturers have fortified their products with these ingredients without seeing a need to invest heavily on educating consumers. There was, however, ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Mexico

Jun 2018

As concerns surrounding cardiovascular health, immune deficiency, joint and bone health, vision health and others continue to rise, FF products offer a platform for innovative players to compete. The review period witnessed an increase in the offer ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Peru

Jun 2018

Fortified/functional packaged food witnessed solid growth due to consumers looking for additional benefits when consuming traditional staples such as pasta, breakfast cereals, oils, baby formula or dairy. Therefore, they are willing to pay extra to ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in the US

Jun 2018

Virtually all the dairy milk sold in the US is fortified with vitamin D, making the category the single largest within FF packaged food. Despite this dominance, sales of FF milk came under intense competitive pressure from non-dairy milk alternatives...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Turkey

Jun 2018

Rising urbanisation and higher education in the country see parents give ever more importance to the nutritional content of the food they serve to their offspring. The increasing number of working mothers reduces the time for breast feeding, leading ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Colombia

Jun 2018

Although consumers are more health-conscious, the way to a healthier diet is still being paved, as confirmed by the national nutritional status survey (Encuesta Nacional de Situación Nutricional-ENSIN). The latest version (2015) stated that local ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in the Czech Republic

Jun 2018

Czech consumers are purchasing more FF energy bars. The consumption is being fuelled by strong promotion and strong new product development. Both private label and branded FF energy bars appeared in 2017 and suited the tastes of an increasing number ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Finland

Jun 2018

Fortified and functional packaged food saw sluggish sales in Finland in 2017. While new product development did take place, it was not enough to fuel healthier growth. As Finnish manufacturers were first-movers in probiotic dairy and functional ...

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Chile

Jun 2018

Increasing health awareness strengthened consumer interest in the category’s products, while rising incomes and improvements in distribution made them more affordable and accessible. In addition, manufacturers continued to launch innovative products....

US$990
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Country Report

Country Report

Fortified/Functional Packaged Food in Denmark

Jun 2018

While most Danish consumers are highly sceptical of “miracle solutions” that claim to address a wide range of ailments, high protein packaged food is widely accepted. Furthermore, following rising activity levels, with Danes increasingly partaking in...

US$990
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