Fortified/Functional Beverages

During the COVID-19 pandemic, it has been widely believed by consumers that drinking products fortified with vitamins and minerals will strengthen their immune system to better protect against the virus. In addition, the prices of FF beverages are…

Fortified/functional beverages in Sweden is dominantly comprised of FF soft drinks in 2021, with FF hot drinks having a very minor share. This is because in coffee, which is by far the greatest category in hot drinks, consumers demand exotic flavour…

After a strong performance in 2020, there was a more muted performance in 2021, as a portion of value sales switched to foodservice, with outlets open once again. Beverages with immune boosting properties continued to be popular in 2021, as consumer…

In 2021, fortified/functional beverages saw double-digit growth in current value terms. This was largely driven by a double-digit growth in the sales of FF energy drinks, while FF nectars (25-99% Juice) also performed well. Normally FF energy drinks…

Fortified/functional registered healthy value and volume growth in 2021, with growth higher than in 2020. Fortified plant-based hot drinks and fortified fruit and herbal tea in particular registered strong growth in 2021. As Ireland remained in the…

FF fruit/vegetable juice has remained the most significant category in FF soft drinks in 2021, appealing to consumers with its health positioning. The COVID-19 pandemic led to an increase in health-consciousness amongst consumers in Singapore in both…

While overall retail volume and current value sales of FF beverages continued to see double-digit growth in 2021, the category remained relatively small, with few significant categories. In 2021, only FF bottled water, FF energy drinks and FF sports…

FF soft drinks, the dominant category in fortified/functional beverages, registered strong demand in 2021, as local consumers increasingly searched for products with greater functionality and perceived immunity. This was driven by the pandemic, and…

The outbreak of COVID-19 not only influenced the way in which people shopped, but it also caused them to reflect on their nutrition, with the main focus being on the immune system. This helped drive demand for products fortified with…

A healthy immune system while always viewed as important has taken on greater prominence since the outbreak of COVID-19. Beyond helping the body to fight off infection it is now also being linked to preventing and treating a range of non-communicable…

Fortified/functional beverages remains a small category in Morocco and is relatively undeveloped. Prior to the pandemic, Moroccans were becoming increasingly aware of FF beverages due to the progressively hectic and active lifestyles which promoted…

FF bottled water products positioned as having alkaline properties or being high in mineral ions continued to gain popularity in Taiwan in 2021. Interest in such products has been on the rise for a number of years, and this trend has recently gained…

Growth in most areas of fortified/functional beverages in 2021 is attributable to the COVID-19 pandemic and general rising health awareness in the country. Consumers are seeking more products that have added health benefits in order to boost immune…

Fortified/functional beverages registered a positive sales performance over the course of 2021 after registering declining sales at the peak of the COVID-19 pandemic in 2020. One of the key factors supporting the strong recovery of category sales…

One of the big winners in the category in 2021 was fortified hot drinks. FF hot drinks, which is driven by FF chocolate-based flavoured powder drinks as it is the only category with significant sales, benefited from children being at home more due to…

The experiences of the COVID-19 crisis have bolstered the already prominent health and wellness trend, and particularly increased consumer interest in products with immunity-boosting properties. In certain cases, municipalities highlighted the…

Fortified/functional beverages continued to see current value and retail volume growth during the COVID-19 pandemic over the last years of the review period. This is primarily due to the fact that many consumers began to prioritise health, with this…

FF energy drinks remained the largest category within FF beverages in 2021 and continued to see dynamic growth. Within FF energy drinks there are currently four Red Bull brands in China. The largest is from Red Bull Vitamin Drink. The remaining three…

Fortified/functional beverages boom into triple-figure retail value sales in 2021, albeit sales also remained robust in 2020. FF other hot drinks is by far the largest sub-category in volume terms, with reduced sugar sports drinks seeing the…

FF beverages continued to decline in retail volume terms in 2021 for the second year running. A major factor behind this was the sharp decline in sales seen by the dominant category of FF sports drinks. These products are used to rehydrate and…