Fortified/Functional Beverages

On-trade consumption has been strongly negatively affected by the pandemic, suffering from the closure of establishments during lockdown and further restrictions imposed after lockdown. As well as establishments being forbidden to operate at full…

Retail volume sales of fortified/functional (FF) beverages rose rapidly in Egypt during the review period, and this trend extended into 2020. Demand was boosted by the pandemic, which heightened consumer interest in health and wellness – particularly…

Consumers spent less time out and about in 2020 as COVID-19 measures led to consumers spending more time at home and less time socialising. Many consumers were able to work from home, eliminating the need for a work commute and thus sales of…

Chocolate-based powder drinks is almost completely dominated by FF products as it was traditionally positioned towards children. Also chocolate-based powder drinks have a long-standing tradition in Brazilian cuisine, being the main ingredient in the…

Sales of fortified/functional beverages came under some pressure as the COVID-19 pandemic unfolded over the course of 2020. One of the main issues faced by the category was the reduced opportunity for engaging in outdoor activity among the…

Despite fortified/functional beverages recording slower retail value and volume growth in 2020 compared to 2019, most likely linked to reduced on-the-go consumption, the COVID-19 pandemic contributed to further positive growth for certain categories.…

Regardless of the pandemic, fortified/functional beverages remains a small product area within Morocco and therefore needs to be developed. Prior to the pandemic, Moroccans were becoming increasingly aware of FF beverages due to the progressively…

COVID-19 is set to have a limited impact on sales of fortified/functional beverages in 2020. Volume sales have dipped slightly (although not markedly out of step with growth trends over the review period), largely as a result of the rise in numbers…

FF beverages saw retail volume and current value growth rates slow dramatically in 2020 as the economic shock of COVID-19 led Ukrainians to abruptly curb discretionary spending. The drop in demand was also attributable to lockdown measures, social…

Fortified/functional beverages saw further healthy growth in 2020, attracting consumers with their unique composition of vitamins and minerals. Domestically-sourced brands saw rising consumer interest in 2020, supported by product innovation such as…

FF energy drinks will continue to be, by some way, the biggest category in fortified/functional beverages in Sweden in 2020. The growth of the category over the review period was mostly driven by new product launches of reduced-sugar energy drinks,…

FF beverages returned to growth in 2020 in current value terms, largely driven by a spike in demand for FF fruit/vegetable juice. With the outbreak of COVID-19 many people went in search of healthier drinks options, and in particular products which…

FF bottled water continued to see dynamic double-digit growth in current value terms in 2020, with these products perceived to be a healthy and natural way to boost your intake of vitamins and minerals. The affordability of these products is also…

Despite fortified/functional (FF) beverages’ clear association with health and wellness, which could have benefitted from the COVID-19 pandemic, the category saw a significant decrease in growth in retail value sales and in volume terms during 2020.…

While fortified/functional beverages experienced a slowdown in both retail volume and current value growth in 2020 compared to 2019, it continued to record double-digit growth, aided by a strong performance in FF energy drinks and FF sports drinks.…

During the COVID-19 pandemic, it has been widely believed by consumers that drinking products fortified with vitamins and minerals will strengthen their immune system to better protect against the virus. In addition, the prices of FF beverages are…

Traditionally, Dutch consumers have tended to be wary of the claims of fortified/functional beverages. Therefore, many consumers prefer naturally healthy beverages over fortified/functional alternatives. While COVID-19 saw retail volume and current…

FF beverages benefited from only a minor overall uplift in category sales during the pandemic. However, thanks to the increased consumer drive towards healthier lifestyles and spending more time at home, FF bottled water experienced some growth in…

Despite the overall decline in volume sales of soft drinks, the FF beverages category was not hit as harshly by the worsening market conditions. In particular, the FF hot drinks subcategory has seen a stronger rise in sales, thanks to the intense…

Despite the fact that the COVID-19 pandemic has spurred a greater interest in health and wellness trends, COVID-19 only had a marginal impact on FF fruit/vegetable juice. Although the category recorded a decline in sales in retail volume sales in…