Fortified/Functional Beverages

Market research on the fortified / functional beverages industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Fortified/Functional Beverages in Morocco

Jul 2018

Urbanisation is a key factor in the continued expansion of FF beverages in Morocco. As well as leading to the emergence of a relatively affluent and youthful middle class and facilitating the dissemination of information that underpins rising ...

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Fortified/Functional Beverages in Canada

Jul 2018

Increasingly busier lifestyles, greater connectivity via social media and more responsibilities for consumers, particularly millennials, led to growing demand for rapid, on-the-go energy replenishment. FF energy drinks satisfy this demand and ...

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Fortified/Functional Beverages in Belgium

Jul 2018

FF energy drinks will remain the biggest part of fortified/functional beverages. Energy drinks is one of the few soft drinks categories that grew in 2017. FF energy drinks are more popular among the young generation, but the development of new ...

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Fortified/Functional Beverages in Brazil

Jul 2018

Although FF beverages performed positively in current value terms in 2017, growth was negatively affected by the performances of FF sports drinks and FF energy drinks, which combined represented over a third of all sales. Both recorded lacklustre ...

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Fortified/Functional Beverages in Bulgaria

Jul 2018

FF energy drinks and FF bottled water became key growth drivers in FF beverages due to their marketed energy boosting effect. They appeal to health-conscious consumers who consider them convenient, healthy and tasting pleasant. FF drinks with ...

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Fortified/Functional Beverages in the United Kingdom

Jul 2018

FF beverages continued to see strong growth in 2017, boosted by the popularity of FF energy drinks. Despite the impending sugar tax and growing awareness of the health dangers of consuming too many energy drinks products, the top three brands ...

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Fortified/Functional Beverages in Austria

Jul 2018

Fortified/functional beverages continued to register significant value growth in 2017, mainly due to the success of energy drinks, products which are fortified/functional by default. Among FF soft drinks, FF concentrates and RTD tea saw the highest ...

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Fortified/Functional Beverages in Slovakia

Jun 2018

FF beverages experienced growing competition from vitamins and dietary supplements in 2017 because of the increasing consumer interest in disease prevention. This meant that consumers were willing to substitute FF beverages with various vitamins and ...

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Fortified/Functional Beverages in Sweden

Jun 2018

FF energy drinks made up nearly two thirds of FF beverages in terms of retail value sales in 2017, and sales continued to soar. The key driver of FF energy drinks was reduced sugar energy drinks, as Swedish consumers were health-conscious and showing...

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Fortified/Functional Beverages in Vietnam

Jun 2018

Energy and sports drinks are the main categories in fortified/functional soft drinks. These products mainly target young, active, urban consumers. Due to growing health awareness and the social trend to maintain a fit and healthy-looking body, more ...

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Fortified/Functional Beverages in Mexico

Jun 2018

In 2017, sales of FF beverages registered a positive performance due largely to the affordability of these products when compared to other alternatives. For example, fortified juice drinks brands in juices such as Bida (Jumex) and Valle Frut (Del ...

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Fortified/Functional Beverages in Peru

Jun 2018

The wellbeing concerns of Peruvians go beyond weight loss and reduced sugar intake. With rising purchasing power and growing access to information, consumers are better informed when choosing packaged food or beverages. The demand for products that ...

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Fortified/Functional Beverages in the US

Jun 2018

As energy drinks and RTD coffee continue to be some of the strongest performers in US soft drinks, other categories are looking to take advantage of the consumer desire for energy to power through the day. Caffeinated water has been on the rise as ...

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Fortified/Functional Beverages in Turkey

Jun 2018

FF beverages continued to see dynamic current value growth in 2017, which was in line with the review period average. Awareness of the need for a healthy and nutritious diet has been growing in Turkey, especially among urban consumers. This is in ...

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Fortified/Functional Beverages in Colombia

Jun 2018

Fortified/functional beverages is dominated by fortified/functional soft drinks, which registered a sharp retail value decline in 2017, affected mainly by adverse weather conditions and the weak economic performance which led to retail value declines...

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Fortified/Functional Beverages in the Czech Republic

Jun 2018

In FF hot drinks, FF chocolate-based flavoured powder drinks and FF fruit/herbal tea remained the biggest categories in both volume and value terms in 2017. FF chocolate-based flavoured powder drinks accounted for the vast majority of total volume ...

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Fortified/Functional Beverages in Finland

Jun 2018

FF bottled water grew strongly in 2017. Energy water, a completely new category, was introduced at the end of 2016. New products included Hartwall Novelle Vire by Hartwall and Battery Energy water by Sinebrychoff. Whilst the first product was ...

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Fortified/Functional Beverages in Chile

Jun 2018

It is expected that players will strengthen their portfolios within bottled water, as consumers will be looking for healthier alternatives with ingredients that offer benefits; however, FF bottled water is set to record lower growth at constant 2017 ...

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Fortified/Functional Beverages in Denmark

Jun 2018

FF energy drinks continued to perform strongly throughout the review period, including 2017, as manufacturers kept launching new products and expanding product availability. While both regular energy drinks and reduced sugar energy drinks performed ...

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Fortified/Functional Beverages in South Africa

Jun 2018

More players are expected to expand their reduced-sugar ranges in energy drinks over the forecast period. The trend will likely be stimulated by consumer interest in healthier alternatives, as they become more aware of product contents. The move will...

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