Fortified/Functional Beverages
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Country Report
Fortified/Functional Beverages in Morocco
Jul 2018
Urbanisation is a key factor in the continued expansion of FF beverages in Morocco. As well as leading to the emergence of a relatively affluent and youthful middle class and facilitating the dissemination of information that underpins rising ...
Country Report
Fortified/Functional Beverages in Canada
Jul 2018
Increasingly busier lifestyles, greater connectivity via social media and more responsibilities for consumers, particularly millennials, led to growing demand for rapid, on-the-go energy replenishment. FF energy drinks satisfy this demand and ...
Country Report
Fortified/Functional Beverages in Belgium
Jul 2018
FF energy drinks will remain the biggest part of fortified/functional beverages. Energy drinks is one of the few soft drinks categories that grew in 2017. FF energy drinks are more popular among the young generation, but the development of new ...
Country Report
Fortified/Functional Beverages in Brazil
Jul 2018
Although FF beverages performed positively in current value terms in 2017, growth was negatively affected by the performances of FF sports drinks and FF energy drinks, which combined represented over a third of all sales. Both recorded lacklustre ...
Country Report
Fortified/Functional Beverages in Bulgaria
Jul 2018
FF energy drinks and FF bottled water became key growth drivers in FF beverages due to their marketed energy boosting effect. They appeal to health-conscious consumers who consider them convenient, healthy and tasting pleasant. FF drinks with ...
Country Report
Fortified/Functional Beverages in the United Kingdom
Jul 2018
FF beverages continued to see strong growth in 2017, boosted by the popularity of FF energy drinks. Despite the impending sugar tax and growing awareness of the health dangers of consuming too many energy drinks products, the top three brands ...
Country Report
Fortified/Functional Beverages in Austria
Jul 2018
Fortified/functional beverages continued to register significant value growth in 2017, mainly due to the success of energy drinks, products which are fortified/functional by default. Among FF soft drinks, FF concentrates and RTD tea saw the highest ...
Country Report
Fortified/Functional Beverages in Slovakia
Jun 2018
FF beverages experienced growing competition from vitamins and dietary supplements in 2017 because of the increasing consumer interest in disease prevention. This meant that consumers were willing to substitute FF beverages with various vitamins and ...
Country Report
Fortified/Functional Beverages in Sweden
Jun 2018
FF energy drinks made up nearly two thirds of FF beverages in terms of retail value sales in 2017, and sales continued to soar. The key driver of FF energy drinks was reduced sugar energy drinks, as Swedish consumers were health-conscious and showing...
Country Report
Fortified/Functional Beverages in Vietnam
Jun 2018
Energy and sports drinks are the main categories in fortified/functional soft drinks. These products mainly target young, active, urban consumers. Due to growing health awareness and the social trend to maintain a fit and healthy-looking body, more ...
Country Report
Fortified/Functional Beverages in Mexico
Jun 2018
In 2017, sales of FF beverages registered a positive performance due largely to the affordability of these products when compared to other alternatives. For example, fortified juice drinks brands in juices such as Bida (Jumex) and Valle Frut (Del ...
Country Report
Fortified/Functional Beverages in Peru
Jun 2018
The wellbeing concerns of Peruvians go beyond weight loss and reduced sugar intake. With rising purchasing power and growing access to information, consumers are better informed when choosing packaged food or beverages. The demand for products that ...
Country Report
Fortified/Functional Beverages in the US
Jun 2018
As energy drinks and RTD coffee continue to be some of the strongest performers in US soft drinks, other categories are looking to take advantage of the consumer desire for energy to power through the day. Caffeinated water has been on the rise as ...
Country Report
Fortified/Functional Beverages in Turkey
Jun 2018
FF beverages continued to see dynamic current value growth in 2017, which was in line with the review period average. Awareness of the need for a healthy and nutritious diet has been growing in Turkey, especially among urban consumers. This is in ...
Country Report
Fortified/Functional Beverages in Colombia
Jun 2018
Fortified/functional beverages is dominated by fortified/functional soft drinks, which registered a sharp retail value decline in 2017, affected mainly by adverse weather conditions and the weak economic performance which led to retail value declines...
Country Report
Fortified/Functional Beverages in the Czech Republic
Jun 2018
In FF hot drinks, FF chocolate-based flavoured powder drinks and FF fruit/herbal tea remained the biggest categories in both volume and value terms in 2017. FF chocolate-based flavoured powder drinks accounted for the vast majority of total volume ...
Country Report
Fortified/Functional Beverages in Finland
Jun 2018
FF bottled water grew strongly in 2017. Energy water, a completely new category, was introduced at the end of 2016. New products included Hartwall Novelle Vire by Hartwall and Battery Energy water by Sinebrychoff. Whilst the first product was ...
Country Report
Fortified/Functional Beverages in Chile
Jun 2018
It is expected that players will strengthen their portfolios within bottled water, as consumers will be looking for healthier alternatives with ingredients that offer benefits; however, FF bottled water is set to record lower growth at constant 2017 ...
Country Report
Fortified/Functional Beverages in Denmark
Jun 2018
FF energy drinks continued to perform strongly throughout the review period, including 2017, as manufacturers kept launching new products and expanding product availability. While both regular energy drinks and reduced sugar energy drinks performed ...
Country Report
Fortified/Functional Beverages in South Africa
Jun 2018
More players are expected to expand their reduced-sugar ranges in energy drinks over the forecast period. The trend will likely be stimulated by consumer interest in healthier alternatives, as they become more aware of product contents. The move will...
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