Fortified/Functional Beverages

FF energy drinks have become popular in the country, and have seen increasing shelf space as supermarkets import more such products. However, the 100% excise tax on energy drinks which was implemented in October 2017 was followed by the introduction ...

Consumers continued to adopt healthier lifestyles in 2019 with this trend stimulating growth of fortified/functional beverages. These products are marketed as enhancing health and wellbeing through their fortified/functional benefits, an example of ...

With the ongoing increasing health consciousness, consumers are keen on products that claim to offer them additional benefits, such as boosting energy or performance. Trade sources state that beverage companies are actively labelling their products ...

FF energy drinks dominated fortified/functional beverages until 2018, when alkaline FF bottled water was introduced to the country. FF bottled water had an immediate and significant impact on fortified/functional beverages, becoming the leading ...

Fortified/functional (FF) beverages are performing quite well in 2019 and are proving popular with Portuguese consumers, who see fortified/functional beverages as offering something extra. FF beverages are especially formulated and packaged to stand ...

Functional bottled water has been one of the fastest growing subcategories within bottled water. The segment has seen a lot of expansion, with new brands entering the market offering innovative approaches to hydration and functionality. New product ...

Fortified/functional beverages grew dynamically in 2019, driven by the continued popularity of FF energy drinks. FF energy drinks was particularly helped by established players focusing their innovation efforts within reduced sugar energy drinks, as ...

In Vietnam FF energy drinks and FF sports drinks dominate sales of fortified/functional beverages. Both categories performed strongly in 2019 as the number of Vietnamese consumers that regularly play sports or partake in other types of physical ...

An increasing number of Hungarian consumers live a modern, fast-paced lifestyle, and seek fast, convenient ways to boost energy and improve health, which generates demand for FF beverages. Besides the increasingly popular energy-boosting drinks, the ...

In 2019, fortified/functional beverages experienced enhanced consumer attention in light of growing health concerns in Ukraine. The category witnessed ongoing demand driven by improved marketing activities by major producers and the increasing number...

Generally speaking, the Dutch are distrustful of fortified/functional beverages. They regard these products as unnatural and heavily processed. Beverages with a more natural and unprocessed image have been doing well, whilst new initiatives to launch...

Due to the hectic pace of modern life, consumers are increasingly fatigued, thus stimulating demand for energy boosting FF beverages. This trend is particularly strong among workers in labour intensive jobs. Beauty from within products are also ...

As disposable income increases among Poles, they are more able to purchase products designed to promote healthy lifestyles. The trend towards ingredients providing added value in terms of health benefits continues to prompt Polish consumers to focus ...

FF sport drinks was the most dynamic category within fortified/functional beverages in 2019. The category saw growth due to an increasing number of people engaging in sporting activities on a regular basis. This trend is reflected in growth in the ...

In the past few years, FF beverages has seen decline, particularly due to the decline in FF nectars and FF juice drinks. This is mainly due to lower overall demand for FF such as categories including juice and sports drinks, where consumer sentiment ...

FF beverages continued to see strong retail current value growth in 2019, stimulated both by price rises and growing health and wellness concerns amongst Turkish consumers. One of the major factors that boosted the growth of FF beverages was the ...

FF beverages experienced healthy recovery during the post-economic recession period in Brazil. Chocolate-based flavoured powder drinks was the subcategory to lift the overall category, but a number of factors changed the category dynamics over this ...

While there is a strong demand for products with health benefits amongst Japanese consumers, the development of fortified/functional beverages is being constrained by a lack of consumer understanding regarding manufacturers’ functional claims, as ...

FF sports drinks and FF energy drinks are set to remain the largest categories in value sales terms, also comprising a significant volume proportion of overall FF beverages. Hectic lifestyles among Canadians are fuelling continued growth in these two...

During 2019, the majority of the brands categorised under FF beverages continued to be negatively affected by the introduction of the tax on sugary beverages in 2018. Specifically, unit prices increased significantly, resulting in negative volume ...