Naturally Healthy Packaged Food

Market research on the naturally healthy packaged food industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Naturally Healthy Packaged Food in South Africa

Apr 2021

In 2020, consumers increasingly opted to develop and maintain a naturally healthy diet to boost their immune system rather than relying on supplementation. Furthermore, the category experienced strengthening demand in line with health and wellness ...

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Naturally Healthy Packaged Food in Egypt

Apr 2021

NH packaged food is expected to see slowed current value growth in response to the pandemic in 2020 overall. The main reason for this has likely been as a result of the economic consequences of the pandemic as unemployment rates have risen and ...

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Naturally Healthy Packaged Food in Switzerland

Mar 2021

NH packaged food will post strong growth in 2020, benefitting from increased health consciousness during the pandemic. The health and wellness trend had been growing steadily over the review period but received impetus at the onset of COVID-19 as ...

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Naturally Healthy Packaged Food in Brazil

Feb 2021

Due to long-term social isolation and quarantine measures taken by local authorities in Brazil in 2020, the category managed to benefit from home seclusion and channel shift: with more people working and studying from home, having the main meals made...

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Naturally Healthy Packaged Food in India

Feb 2021

NH honey recorded a particularly strong performance in 2020 as value sales increase substantially. This is largely based on the widespread perception among Indian consumers that honey is a natural immune system-boosting product. Thus, NH honey was ...

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Naturally Healthy Packaged Food in Australia

Feb 2021

Naturally healthy packaged food recorded stronger retail value and volume growth across all categories in 2020 compared to 2019, boosted by consumers’ increasing focus on health and efforts to follow a healthy diet and lifestyle. The largest category...

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Naturally Healthy Packaged Food in Morocco

Feb 2021

Prior to the pandemic, health issues related to nutrition gained visibility in Morocco, following campaigns by the Ministry of Health, and the general increase in digestive or cardiovascular diseases. The consumption of some products was emphasised ...

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Naturally Healthy Packaged Food in Finland

Feb 2021

COVID-19 is set to have a limited effect on retail sales of naturally healthy packaged food in 2020, although in common with other HW categories, the increase in meals eaten at home as a result of consumers working and studying from home where ...

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Naturally Healthy Packaged Food in Ukraine

Feb 2021

NH packaged food saw growth in total volume sales increase in 2020 as fears surrounding the COVID-19 pandemic bolstered demand for products that can help to improve general health and wellbeing. In particular, consumers showed growing interest in ...

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Naturally Healthy Packaged Food in Slovakia

Feb 2021

Growing health concerns amongst the Slovak population benefited naturally healthy packaged food products in 2020. Nonetheless, growth was slowed down by the rising demand for fresh fruit and vegetables as many households preferred making food from ...

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Naturally Healthy Packaged Food in Sweden

Feb 2021

As the by far the largest and most mature health and wellness packaged food category, naturally healthy packaged food was boosted by the increased health awareness caused by COVID-19 as well as the general increase in home-cooking and consumption of ...

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Naturally Healthy Packaged Food in Norway

Feb 2021

Naturally healthy packaged food continued to record stable retail value growth in 2020. NH nuts, seeds and trail mixes benefited from an alignment with the natural food trend, with many Norwegians choosing these products as a natural and nutritious ...

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Naturally Healthy Packaged Food in Saudi Arabia

Feb 2021

NH packaged food saw strong growth in 2020 with sales benefiting from the measures put in place to control the spread of COVID-19. Despite prices rising for some products due to a hike in VAT from 5% to 15%, which took place in July 2020, demand ...

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Naturally Healthy Packaged Food in Poland

Feb 2021

COVID-19 was largely beneficial for sales of NH packaged food in 2020. Faced with lockdown, a growing number of cases and no cure in sight, consumers looked to take better care of their health, with many opting for NH packaged food. This shift can be...

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Naturally Healthy Packaged Food in Peru

Feb 2021

Retail value sales of the NH packaged food category was positively impacted by the pandemic and the category saw significant growth during 2020 as consumers stayed at home during lockdown and increasingly snacked. Most consumers tried to keep a ...

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Naturally Healthy Packaged Food in Germany

Feb 2021

In 2020, while volume sales growth for overall NH packaged food was still low, it was nearly twice that of the previous year as Germans stockpiled household essentials in preparation for much longer periods spent at home. NH honey was the standout ...

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Naturally Healthy Packaged Food in the Netherlands

Feb 2021

Dutch consumers are attracted to naturally healthy food in line with the growing healthy eating trend in the country. “Naturally healthy” appears to inculcate higher confidence in consumers, who are more aware of and concerned about the added ...

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Naturally Healthy Packaged Food in Greece

Feb 2021

There is a particular preference in Greece for natural products that are produced locally. Chios mastic (or Mastiha Chios) is one of the most well-known naturally healthy Greek products which is considered to have therapeutic properties and is only ...

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Naturally Healthy Packaged Food in Hungary

Feb 2021

In 2020, naturally healthy packaged food retail volume and value sales overall accelerated because of the COVID-19 impact, with initial stockpiling in the spring boosting demand. Home cooking and more families eating breakfast at home also ...

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Naturally Healthy Packaged Food in Turkey

Feb 2021

NH packaged food has continued to see strong retail current value growth in 2020, however at a slower rate due to the pandemic. The product area is mainly dominated by NH high fibre bread. The popularity of high fibre bread is directly linked to the ...

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