Naturally Healthy Packaged Food

Market research on the naturally healthy packaged food industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Naturally Healthy Packaged Food in New Zealand

Jun 2019

The healthy star rating system introduced during the review period continued to influence the naturally healthy category in 2018, with product reformulations and packaging refreshes moving to incorporate NH attributes. The category has become ...

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Naturally Healthy Packaged Food in Australia

Jun 2019

NH staples, particularly carb-dense products like pasta and bread, experienced encouraging growth in 2018, more specifically, NH high-fibre bread and pasta. As consumers are increasingly being encouraged to be more nutritionally conscious, they are ...

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Naturally Healthy Packaged Food in Turkey

Apr 2019

Consumers that like to follow a natural diet are now turning to products that are either unprocessed or less processed. Within this trend, they are more likely to consume food that comes directly from the source. Main segments that are affected by ...

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Naturally Healthy Packaged Food in China

Apr 2019

To tackle obesity and diabetes a growing number of consumers are focusing on improving their diet with NH high fibre food seen as one way to achieve this. Fibre is seen as important in maintaining a healthy body and with the burgeoning health and ...

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Naturally Healthy Packaged Food in Thailand

Apr 2019

Thanks to health and wellness trends, consumers perceive clean eating and all-natural products as healthier. Unprocessed or minimally processed products with no artificial ingredients are in high demand. These products claim to be full of natural ...

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Naturally Healthy Packaged Food in Taiwan

Apr 2019

Taiwan experienced several food safety scandals in recent years. As a result, many consumers are now inclined to favour reputable brands offering simpler formulas and ingredients of known provenance. This is particularly true of younger consumers, ...

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Naturally Healthy Packaged Food in the United Arab Emirates

Apr 2019

NH packaged food such as laban (NH sour milk products) and honey benefitted by being part of the traditional daily diets of many consumers in the United Arab Emirates. Laban, a popular traditional local beverage consumed after meals or as a snack, ...

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Naturally Healthy Packaged Food in Ukraine

Apr 2019

NH sour milk products remained by far the largest NH packaged food category in Ukraine in retail volume sales terms in 2018. While traditional product types such as kefir, ryazhanka and zakvaska are the most popular in this category, in recent years ...

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Naturally Healthy Packaged Food in Vietnam

Apr 2019

As living standards improve, consumers in Vietnam are becoming more conscious of the potentially negative health effects of various ingredients commonly found in packaged food, particularly artificial additives and preservatives. In recent years, ...

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Naturally Healthy Packaged Food in Israel

Apr 2019

NH high fibre bread is the biggest category in NH packaged food and it continues to grow, mostly at the expense of white bread. This trend has been prominent for many years and, driven by the general search for healthier nutrition, it keeps shaping ...

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Naturally Healthy Packaged Food in India

Apr 2019

Indian consumers, especially those living in urban areas, are becoming more concerned about food safety and quality standards. In recent years, such concerns have been heightened as improved access to information via social media and other online ...

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Naturally Healthy Packaged Food in Saudi Arabia

Apr 2019

At the end of the review period, rising population growth and the large distribution networks of modern grocery retailers in Saudi Arabia enabled manufacturers and distributors of NH packaged food to expand their brand offerings, especially in health...

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Naturally Healthy Packaged Food in Portugal

Apr 2019

The Portuguese are increasingly concerned about health and wellness, looking for products considered healthier or with characteristics that bring them greater health benefits. With favourable socioeconomic indicators, especially declining ...

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Naturally Healthy Packaged Food in Sweden

Apr 2019

Naturally healthy berries, fruits and agricultural produce have a strong tradition in Sweden, particularly when it comes to jams and preserves made from local types of berries: bilberries, blackberries, lingonberries, and similar. These are also used...

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Naturally Healthy Packaged Food in Singapore

Apr 2019

Naturally healthy packaged food recorded a relatively strong performance in 2018 with NH rice and NH high fibre food leading category growth. Consumers are increasingly associating high fibre content with digestive health and weight management. NH ...

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Naturally Healthy Packaged Food in Slovakia

Apr 2019

Competition from other health and wellness categories remained significant in 2018, as many naturally healthy products also carry additional health claims and benefits such as organic or fortified with vitamins/minerals (and are therefore tracked in ...

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Naturally Healthy Packaged Food in Romania

Apr 2019

Nuts, seeds and trial mixes, high fibre bread, sour milk products and honey continued to be popular in 2018, especially as these products have a long tradition of consumption. The consumer base is increasing in tandem with the urban population, which...

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Naturally Healthy Packaged Food in Russia

Apr 2019

NH packaged food is the largest HW category in Russia. NH packaged food is represented by several key categories the first being NH dairy. NH dairy is fully represented by sour milk products, a category that is traditionally popular in Russia. ...

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Naturally Healthy Packaged Food in Malaysia

Apr 2019

Olive oil is gaining traction as consumers are slowly shifting away from vegetable and seed oil. They appreciate olive oil for its high level of monounsaturated fats, omega 3 and 6. Olive oil players are also driving sales by reducing pack sizes to ...

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Naturally Healthy Packaged Food in Peru

Mar 2019

Manufacturers of naturally healthy prefer to attract consumers by following a general wellbeing health trend, with most products described as generally improving wellbeing rather than being more nutritious due to a certain ingredient. It is easier ...

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