Naturally Healthy Packaged Food

Market research on the naturally healthy packaged food industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Naturally Healthy Packaged Food in Morocco

Jul 2018

Health issues related to nutrition gained visibility in Morocco following campaigns by the Ministry of Health and the general increase in digestive or cardiovascular diseases. In this light, the consumption of some products was emphasised to prevent ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Canada

Jul 2018

Due to growing health-consciousness in Canada, consumers are increasingly seeking less processed and more natural foods and beverages. This is being reflected in the clean label movement spreading across packaged food. Consumers are scrutinising ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Belgium

Jul 2018

Increasingly aware of how food consumption impacts their health, Belgians are looking for alternatives to regular packaged food which they often perceive as unhealthy, to the benefit of naturally healthy packaged food. Although arguably its growth is...

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Country Report

Country Report

Naturally Healthy Packaged Food in Brazil

Jul 2018

2017 saw an economic slowdown in Brazil, which negatively affected the performance of value-added products such as NH high fibre bread and NH olive oil, as consumers replaced such products with standard ones. In 2018, positive macroeconomic factors ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Bulgaria

Jul 2018

With obesity rising, long-term calorie reduction solutions via healthy lifestyle changes rather than short-term diets are necessary. Bulgarian consumers are increasingly influenced by media campaigns promoting healthier eating habits. NH olive oil, ...

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Country Report

Country Report

Naturally Healthy Packaged Food in the United Kingdom

Jul 2018

Many consumers want to be more informed about what they eat and are moving away from processed foods. NH fruit and nut bars, rice and high-fibre bread have benefited from trends that favour non-processed foods. However, some industry experts expect ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Austria

Jul 2018

With healthy living and healthy nutrition being omnipresent topics in Austria, the number of products that promise to help achieve such lifestyles is constantly increasing. Consequently, the offer of packaged food products labelled as healthy started...

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Strategy Briefing

Strategy Briefing

The Rise of “Lifestyle” Diseases in Developing Countries

Jun 2018

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

US$570
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Country Report

Country Report

Naturally Healthy Packaged Food in Slovakia

Jun 2018

Growing consumer health awareness is fuelling demand for healthier food in Slovakia. As a result, the popularity of products like honey, as opposed to sugar, is increasing. NH olive oil is also used for cooking and instead of other oil types at the ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Sweden

Jun 2018

NH products account for a large share of Swedish packaged food sales. They play a strong role in the nation’s staple diet and include traditional foods such as honey, high fibre breakfast cereals and sour milk products. Swedes are generally very ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Vietnam

Jun 2018

Within NH packaged food, NH fruit snacks recorded the strongest value growth in 2017, which it has done since 2015. Many consumers perceive fruit snacks as better for health compared to other snacks such as confectionery. Additionally, consumers that...

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Country Report

Country Report

Naturally Healthy Packaged Food in Mexico

Jun 2018

NH packaged food performed well over the review period as consumers became increasingly aware of the impact of their eating habits on their health and wellbeing. There are many ingredients which are perceived as naturally healthy, for example olive ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Peru

Jun 2018

Naturally healthy packaged food is perceived by consumers as being directly derived from nature without any added artificial ingredients or large transforming processes, and therefore regarded as the healthiest options. It causes confusion since ...

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Country Report

Country Report

Naturally Healthy Packaged Food in the US

Jun 2018

Whilst foods marketed as “natural” and “healthy” have clear appeal to consumers, significant disagreement remains as to how these terms are defined. The US Food and Drug Administration (FDA) has already asked for help in defining the term “natural” ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Turkey

Jun 2018

The rising health and wellness trend leads consumers to demand naturally healthy packaged food. There is growing media coverage of health professionals, who stress the importance of switching to food that is rich in fibre, monounsaturated and ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Colombia

Jun 2018

NH snacks recorded the biggest growth rate in 2017, driven by consumers looking for natural and minimally processed alternatives. NH fruit snacks and NH cereal bars are important categories in this trend, as consumers are probably more ...

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Country Report

Country Report

Naturally Healthy Packaged Food in the Czech Republic

Jun 2018

NH packaged food continued to be the most dynamic category in HW packaged food in 2017. More Czech consumers focused on their health, influenced by various campaigns by companies, the press, television cooking programmes promoting healthier eating ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Finland

Jun 2018

Naturally healthy packaged food continues to see positive growth. However, potential has been slowed by ongoing price competition among retailers. Nonetheless, natural ingredients convey quality and prompt trust, while making NH food stand out from ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Chile

Jun 2018

NH high fibre food led the category and accounted for over half of total retail value sales in NH packaged food in 2017. Within NH high fibre food, NH high fibre bread and NH high fibre breakfast cereals accounted for the vast majority of retail ...

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Country Report

Country Report

Naturally Healthy Packaged Food in Denmark

Jun 2018

Naturally healthy packaged food is the most mature category within health and wellness in Denmark. Contrary to other categories, such as free from and fortified/functional, naturally healthy is growing mainly due to a rising desire to eat more ...

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