Naturally Healthy Packaged Food

The healthy star rating system introduced during the review period continued to influence the naturally healthy category in 2018, with product reformulations and packaging refreshes moving to incorporate NH attributes. The category has become ...

NH staples, particularly carb-dense products like pasta and bread, experienced encouraging growth in 2018, more specifically, NH high-fibre bread and pasta. As consumers are increasingly being encouraged to be more nutritionally conscious, they are ...

Consumers that like to follow a natural diet are now turning to products that are either unprocessed or less processed. Within this trend, they are more likely to consume food that comes directly from the source. Main segments that are affected by ...

To tackle obesity and diabetes a growing number of consumers are focusing on improving their diet with NH high fibre food seen as one way to achieve this. Fibre is seen as important in maintaining a healthy body and with the burgeoning health and ...

Thanks to health and wellness trends, consumers perceive clean eating and all-natural products as healthier. Unprocessed or minimally processed products with no artificial ingredients are in high demand. These products claim to be full of natural ...

Taiwan experienced several food safety scandals in recent years. As a result, many consumers are now inclined to favour reputable brands offering simpler formulas and ingredients of known provenance. This is particularly true of younger consumers, ...

NH packaged food such as laban (NH sour milk products) and honey benefitted by being part of the traditional daily diets of many consumers in the United Arab Emirates. Laban, a popular traditional local beverage consumed after meals or as a snack, ...

NH sour milk products remained by far the largest NH packaged food category in Ukraine in retail volume sales terms in 2018. While traditional product types such as kefir, ryazhanka and zakvaska are the most popular in this category, in recent years ...

As living standards improve, consumers in Vietnam are becoming more conscious of the potentially negative health effects of various ingredients commonly found in packaged food, particularly artificial additives and preservatives. In recent years, ...

NH high fibre bread is the biggest category in NH packaged food and it continues to grow, mostly at the expense of white bread. This trend has been prominent for many years and, driven by the general search for healthier nutrition, it keeps shaping ...

Indian consumers, especially those living in urban areas, are becoming more concerned about food safety and quality standards. In recent years, such concerns have been heightened as improved access to information via social media and other online ...

At the end of the review period, rising population growth and the large distribution networks of modern grocery retailers in Saudi Arabia enabled manufacturers and distributors of NH packaged food to expand their brand offerings, especially in health...

The Portuguese are increasingly concerned about health and wellness, looking for products considered healthier or with characteristics that bring them greater health benefits. With favourable socioeconomic indicators, especially declining ...

Naturally healthy berries, fruits and agricultural produce have a strong tradition in Sweden, particularly when it comes to jams and preserves made from local types of berries: bilberries, blackberries, lingonberries, and similar. These are also used...

Naturally healthy packaged food recorded a relatively strong performance in 2018 with NH rice and NH high fibre food leading category growth. Consumers are increasingly associating high fibre content with digestive health and weight management. NH ...

Competition from other health and wellness categories remained significant in 2018, as many naturally healthy products also carry additional health claims and benefits such as organic or fortified with vitamins/minerals (and are therefore tracked in ...

Nuts, seeds and trial mixes, high fibre bread, sour milk products and honey continued to be popular in 2018, especially as these products have a long tradition of consumption. The consumer base is increasing in tandem with the urban population, which...

NH packaged food is the largest HW category in Russia. NH packaged food is represented by several key categories the first being NH dairy. NH dairy is fully represented by sour milk products, a category that is traditionally popular in Russia. ...

Olive oil is gaining traction as consumers are slowly shifting away from vegetable and seed oil. They appreciate olive oil for its high level of monounsaturated fats, omega 3 and 6. Olive oil players are also driving sales by reducing pack sizes to ...

Manufacturers of naturally healthy prefer to attract consumers by following a general wellbeing health trend, with most products described as generally improving wellbeing rather than being more nutritious due to a certain ingredient. It is easier ...