The presence of fruits in everyday meals during the first months after the pandemic outbreak became limited as consumers avoided visiting crowded spaces such as grocery retailers, thereby reducing frequent purchases. As fruits are considered perishable produce to be bought in large quantities, some consumers reduced or stopped buying fresh variants as they were deemed to be non-essential in a scenario of declining disposable incomes.
Despite the resilient performance of basic fruits such as oranges and bananas, the consumption of other fruits with higher price points remained weak in 2021, mostly due to the reduced purchasing power of local consumers. With the notable impact of inflation on basic groceries, including rice, vegetable oil and meat, disposable incomes allocated to other fruits considered as indulgences became limited.
The growing maturity of new technologies applied to farming in the country has positively impacted the quality of many fruits according to climate restrictions. Genetic modification of seeds has been used to improve sensorial aspects of fruits preferred by consumers, such as the sweetness or the texture.
Despite entering a post-pandemic period with fewer restrictions in key channels, the impact of higher prices is expected to remain a concern for fruit producers over the forecast period. The devaluation of the local currency and a global inflation scenario have considerably changed the costs of supplies such as fertilizers and seeds, many of which are imported.
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Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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