Even before the Coronavirus (COVID-19) pandemic hit Brazil, consumers were increasingly concerned with health and wellness. According to the Ministry of Health, more than one half of the population is overweight or obesity.
Accounting for around one quarter of total volume sales of fruits in 2020, foodservice and institutional channels were highly affected by the social isolation measures introduced to halt community transmissions of COVID-19. According to the Brazilian Association of Restaurants and Bars (ABRASEL), around one third of foodservice establishments are expected to close for good due to the pandemic, after entering bankruptcy.
Reinforced by the consequences of economic recession and political volatility, total volume sales of fruits are not projected to return to the 2019 level before 2022. In addition to lower disposable incomes and purchasing power, inefficient policies and stimulus programmes for producers are set to put pressure on the supply of fruits in Brazil.
In addition to political and economic volatilities, the offer and demand for fruits are expected to be hindered by the devaluation of the Brazilian real and climate change. This situation is predicted to benefit exports of fruits, especially bananas and oranges, especially as other countries appear to be more successful in controlling the economic effects of the pandemic.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fruits research and analysis database.
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