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Initial prospects were positive for fruit sales in 2018 due to signs of economic recovery, however the truck drivers’ crisis in May caused significant damage to volume sales of local fruits. The week-long strike impacted distribution of fresh food products, particularly fruits and vegetables.
Bananas and such imported fruits as kiwis and peaches/nectarines were among the few that saw growth in 2018, especially due to the truck drivers’ crisis and less-favourable climatic conditions, both factors that had a year-long impact on most other fresh fruit prices, reducing demand. However, this is not to say that these categories were the least affected, especially seeing that, in 2017, volume sales of bananas saw six times faster growth than in 2018.
Brazilians consume copious amounts of fruits, usually either as a snack or for fresh juicing (at home or, more commonly, in foodservice establishments), but two major fruit categories dominate in terms of volume sales: banana and oranges, tangerines and mandarins. The former is widely accepted as a healthy snack, and its peel allows for on-the-go portability features that other fruits are more sensitive to.
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