Being a large country China produces a huge amount and a wide variety of different fruits, with their being an oversupply of some types. Prior to the pandemic, imports of various fruits had been witnessing significant increases as consumers looked for better quality produce as part of the pursuit of a healthier lifestyle.
Cherries have grown in popularity over recent years as they are given as high-end gifts during festivals, while many households are also increasing their general consumption. However, COVID-19 led to problems in the transportation of cherries during 2020.
China is the world’s largest consumer of fresh fruits, with consumers having a strong preference for fresh fruits over packaged processed alternatives, with the latter only accounting for a tiny share of total volume sales. China consumes more than double the amount of fruits on a per capita basis than Western markets such as the US and the UK, while it also consumes far more fruits than markets such as Japan and Thailand.
Imports of fruits are set to recover once the pandemic comes under control. For instance, banana imports from the Philippines were particularly badly affected by COVID-19, especially in February 2020, when shipments fell sharply leading to an oversupply in that country.
Over the forecast period, tropical fruits is expected to benefit from expanded production and reach more consumers. More companies are investing in banana plantations with investments in 2019 prior to the pandemic reaching CNY325 million.
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