Fruit tea has been trendy for a few years, alongside the boom of street tea shops in China. To stand out in the highly competitive market, tea shops have been extremely active in terms of new product development, by trying and launching new fruit tea blends using recipes and/or niche ingredients that consumers have never tried.
In general, fruit in China has seen a premiumisation trend, as the nation’s average income continues rising. Imported exotic fruits such as durian and premium fruits such as blueberries have seen significant growth in recent years.
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Understand the latest market trends and future growth opportunities for the Fruits industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
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