Retail volume sales of fruits will benefit from COVID-19 in 2020 as the virus has made consumers more health aware and thus boosted home consumption. Fruits is known for having many health benefits and containing vital nutrients that can strengthen the immune system and protect against disease.
Packaged fruits are gradually sustaining share from unpackaged fruits in 2020 as retailers require packaged items for multiple fruits. In previous years, packaged fruits were becoming popular due to their convenience as an on-the-go healthy snack.
Foodservice and institutional volume sales of fruits are expected to recover in line with COVID-19 restrictions being lifted. As students return to education and consumers feel more comfortable dining out again, volume sales will start to grow and continue increasing over the forecast period.
Growing health awareness among United Arab Emirates consumers will continue to drive the growth of fruits over the forecast period, particularly in the aftermath of COVID-19. Interest in more exotic products such as cherries, cranberries/blueberries and strawberries is set to increase significantly, especially among upper- and middle-income consumers, who can afford to purchase more unusual fruits and create variety in their fruit intake.
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This report originates from Passport, our Fruits research and analysis database.
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