Total volume sales of fruits fully recovered to pre-pandemic levels in 2021, as retail demand continued to climb following a surge the previous year in line with a switch to home consumption after the emergence of the pandemic in the United Arab Emirates and the closure of foodservice. Sales through the latter in addition to institutional therefore dropped with volume levels remaining marginally below pre-pandemic figures in 2021, despite greater mobility as restrictions relaxed.
To address rising demand for fruits and to support efforts in the United Arab Emirates to be more self-sufficient, Carrefour, the region's largest retailer, has opened an in-store hydroponic farm at Carrefour BIO. Carrefour is increasing its sustainable farming skills by constructing an in-store hydroponic farm in Dubai, specialising in healthy and organic products.
Demand for fresh fruits is predicted to recover in foodservice and institutional channels by 2022 and 2023, respectively, in line with greater mobility outside of the home, and the likelihood of a rebound for international tourism as the threat of the virus wanes. Retail demand is projected to stabilise, with fruits known for having many health benefits and containing vital nutrients that can strengthen the immune system and protect against disease.
In an effort to boost food resilience in the United Arab Emirates, ADQ, an Abu Dhabi-based investment and holding firm, has agreed to purchase a majority stake in Unifrutti Group. The latter is a producer and distributor of fresh fruit including apples, cherries, bananas, citrus fruits and grapes, and greater investment will support its efforts to increase its food and agricultural portfolio.
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Understand the latest market trends and future growth opportunities for the Fruits industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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