The rise in imports of fruits by Moroccan companies has contributed to the increase in the supply of fruits in grocery retailers and in the Moroccan market in general. There were concerns that the COVID-19 pandemic would interrupt the supply of fruits to retailers; however, the Ministry of Agriculture worked to create temporary measures to ensure a steady supply of fruits even during lockdown.
The average unit price of fruits saw the most significant increase since 2016/2017. These price rises were justified by the rise in import costs and impact of COVID-19 on production.
The cultivation of berries is booming in Morocco, with the cultivation of these fruits being supported by the country’s Green Morocco Plan (PMV). The production of berries has witnessed lots of development, especially in terms of production, cultivation area, export and consumption, which has been reflected in rising yields of strawberries, raspberries, blueberries, and to a lesser extent, blackberries and goji berries.
In partnership with the Ministry of the Interior and local authorities, the 2020-2030 Generation Green strategy aims to modernise 12 wholesale markets and souks in Morocco. Approximately 3.
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This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
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