There were concerns that the pandemic would interrupt the supply of fruits to retailers in 2020. However, the Ministry of agriculture worked with the ministries of other food categories to create temporary measures to allow continuous distribution during and after the lockdown.
The price of fruits tends to fluctuate throughout the year dependent on seasonality and production. In 2020, the late and weak rains recorded during the agricultural season, led to a short-time hike in prices as supply was lower than usual.
Over the forecast period, it is likely that new Latin-American food groups will become increasingly interested in investing in Moroccan fruit produce, especially red fruits. The country benefits from a large land area that is suitable for agriculture and a mild climate, allowing the country to produce red fruits from mid-September to mid-June.
Over the forecast period, it is likely that there will be a trend towards packaged fresh fruits and organic fruits among high-income consumers. In large cities, where consumers have access to supermarkets and hypermarkets, there is a growing trend for convenient, quick, and healthy meals or snacks.
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This report originates from Passport, our Fruits research and analysis database.
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