Total volume sales of fruit are predicted to grow over the forecast period. Healthier eating habits will boost growth thanks to heightened home consumption and healthy snacking.
The persisting hard economic conditions and rising inflation will continue to affect the disposable income of low-income consumers, who are expected to continue to trade down to low-priced fruits such as oranges, bananas and apples. These categories will continue their steady growth over the forecast period as a result, while expensive season fruits such as strawberries, plums and cherries will continue to post more moderate growth due to their high prices and the majority of people’s lower purchasing power.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
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