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Executive Summary
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PROSPECTS
Fruits is very dependent on harvest and supply
Fresh fruit sales in Germany are largely dependent on supply and imports, especially with regard to tropical fruits. For example, harvests and major temperature fluctuations had a substantial impact on the overall category in 2018.
Exotic fruits and superfruits drive category development
In the total volume consumption terms, apples and bananas continue to hold the leading positions. However, the strong impact of the healthy living trend is increasing consumer interest in the fruits that add the most value to their everyday nutrition.
Competition with packaged food remains strong
Germany has very high overall per capita fresh fruit consumption. However, fresh fruits is also very mature in Germany, which explains the fluctuations in consumption in some categories, including declines in some areas.
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Overview
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruits industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fruits in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fruits in Germany?
- What are the major brands in Germany?
- What is the impact of commodities price fluctuations on local production and consumption?
- What are the key campaigns and/or legislation driving Fruits sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Request more informationTable of Contents
Fruits in Germany - Category analysis
HEADLINES
PROSPECTS
Fruits is very dependent on harvest and supply
Exotic fruits and superfruits drive category development
Competition with packaged food remains strong
Summary 1 Major Processors of Fruits 2018CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2013-2018Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fruits by Category: Volume 2013-2018
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fruits by Category: Value 2013-2018
Table 6 Retail Sales of Fruits by Category: % Value Growth 2013-2018
Table 7 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 8 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2018
Table 9 Forecast Total Sales of Fruits by Category: Total Volume 2018-2023
Table 10 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Fruits by Category: Volume 2018-2023
Table 12 Forecast Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 13 Forecast Retail Sales of Fruits by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Fruits by Category: % Value Growth 2018-2023
Fresh Food in Germany - Industry Overview
EXECUTIVE SUMMARY
Fresh food market in Germany continues improving
Demand for additional health benefits continues to grow
Discounters maintains the leading position in retail
Promising development of fresh food sales over the forecast period
MARKET DATA
Table 15 Total Sales of Fresh Food by Category: Total Volume 2013-2018Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 17 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Country Reports
- Fruits in Australia | Jun 2019
- Fruits in Brazil | Apr 2019
- Fruits in China | Apr 2019
- Fruits in France | Apr 2019
- Fruits in India | Apr 2019
- Fruits in Italy | Apr 2019
- Fruits in Japan | Apr 2019
- Fruits in Mexico | Apr 2019
- Fruits in Morocco | Apr 2019
- Fruits in Russia | Apr 2019
- Fruits in South Africa | Apr 2019
- Fruits in Spain | Apr 2019
- Fruits in Thailand | Apr 2019
- Fruits in the United Arab Emirates | Apr 2019
- Fruits in the United Kingdom | Apr 2019
- Fruits in the US | Apr 2019
- Fruits in Vietnam | Apr 2019
Complete Catalogue
Country Reports
- Fruits in Australia | Jun 2019
- Fruits in Brazil | Apr 2019
- Fruits in China | Apr 2019
- Fruits in France | Apr 2019
- Fruits in India | Apr 2019
- Fruits in Italy | Apr 2019
- Fruits in Japan | Apr 2019
- Fruits in Mexico | Apr 2019
- Fruits in Morocco | Apr 2019
- Fruits in Russia | Apr 2019
- Fruits in South Africa | Apr 2019
- Fruits in Spain | Apr 2019
- Fruits in Thailand | Apr 2019
- Fruits in the United Arab Emirates | Apr 2019
- Fruits in the United Kingdom | Apr 2019
- Fruits in the US | Apr 2019
- Fruits in Vietnam | Apr 2019