In Germany, some types of fruit are already close to saturation. Very popular amongst Germans are apples and bananas, with demand for the latter gaining momentum over the review period.
The trend of “snackification” has been observed for some years in Germany. As busy consumers have less time to prepare a meal themselves or do not want to take the time to do so, they demand convenient snacks, primarily small readymade meals, sweets and desserts.
The trend surrounding superfruits remains popular, featuring fruits that contain a high number of vitamins and are perceived to be particularly healthy. Due to internationalisation, such a superfruit trend has quickly spilled over into Germany, which is why avocados, for example, have long ceased to be a niche fruit and are now a household name for most local consumers.
Due to several factors, a stronger trend towards local fruit is developing in Germany, including greater trust by some local consumers being placed in domestic farmers and agriculture, particularly with regards to their harvesting methods. Some countries that Germany imports from, especially when those that offer lower prices, have a negative perception amongst local consumers in terms of quality.
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Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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