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Executive Summary
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PROSPECTS
Maturity and saturation lead to limited growth opportunities
Overall, fruits in Germany continues to be a very mature and saturated category within fresh food, also meaning very high per capita consumption. It is therefore unsurprising that during the review period total volume sales remained almost unchanged, as years with growth (such as 2013) and years with decline (such as 2015) almost completely balanced each other out.
Development will remain strongly influenced by supply issues
The total volume as well as retail volume development in specific categories each year is to a considerable degree influenced by the supply situation. In the case of a bad harvest, regardless of whether the product is mainly grown in Germany or exclusively imported (as in the case of tropical fruits), fewer products are available in retail, prices rise, and consumers purchase considerably lower volumes.
Growth prospects especially revolve around exotic fruits
As far as individual categories are concerned, the best performances in fruits over the forecast period are predicted for cranberries/blueberries, peaches/nectarines and oranges, tangerines and mandarins. However, stronger growth rates are predicted for some (usually more exotic) fruits covered under the other fruits category, such as figs, mangoes, mangosteens, guavas, avocados, dates, persimmons, cashew apples and papayas.
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Overview
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruits industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fruits in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fruits in Germany?
- What are the major brands in Germany?
- What is the impact of commodities price fluctuations on local production and consumption?
- What are the key campaigns and/or legislation driving Fruits sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Fruits in Germany - Category analysis
HEADLINES
PROSPECTS
Maturity and saturation lead to limited growth opportunities
Development will remain strongly influenced by supply issues
Growth prospects especially revolve around exotic fruits
Summary 1 Major Processors of Fruits 2017CATEGORY DATA
Table 1 Sales of Fruits by Category: Total Volume 2012-2017Table 2 Sales of Fruits by Category: % Total Volume Growth 2012-2017
Table 3 Retail Sales of Fruits by Category: Volume 2012-2017
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2012-2017
Table 5 Retail Sales of Fruits by Category: Value 2012-2017
Table 6 Retail Sales of Fruits by Category: % Value Growth 2012-2017
Table 7 Retail Sales of Organic Fruits: Volume 2012-2017
Table 8 Retail Sales of Organic Fruits: % Volume Growth 2012-2017
Table 9 Retail Sales of Organic Fruits: Value 2012-2017
Table 10 Retail Sales of Organic Fruits: % Value Growth 2012-2017
Table 11 Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 12 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2017
Table 13 Distribution of Fruits by Format: % Total Volume 2012-2017
Table 14 Forecast Sales of Fruits by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Fruits by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Retail Sales of Fruits by Category: Volume 2017-2022
Table 17 Forecast Retail Sales of Fruits by Category: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Fruits by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Fruits by Category: % Value Growth 2017-2022
Fresh Food in Germany - Industry Overview
EXECUTIVE SUMMARY
Improved performance of fresh food towards the end of the review period
Positive performance mainly a result of economic circumstances
High competition in retail, with the leading role of discounters in Germany
Positive development expected to continue over the forecast period
MARKET DATA
Table 20 Sales of Fresh Food by Category: Total Volume 2012-2017Table 21 Sales of Fresh Food by Category: % Total Volume Growth 2012-2017
Table 22 Retail Sales of Fresh Food by Category: Volume 2012-2017
Table 23 Retail Sales of Fresh Food by Category: % Volume Growth 2012-2017
Table 24 Retail Sales of Fresh Food by Category: Value 2012-2017
Table 25 Retail Sales of Fresh Food by Category: % Value Growth 2012-2017
Table 26 Retail Sales of Organic Fresh Foods by Category: Volume 2012-2017
Table 27 Retail Sales of Organic Fresh Foods by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Organic Fresh Foods by Category: Value 2012-2017
Table 29 Retail Sales of Organic Fresh Foods by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2017
Table 31 Distribution of Fresh Food by Format: % Total Volume 2012-2017
Table 32 Retail Distribution of Fresh Food by Format: % Volume 2012-2017
Table 33 Forecast Sales of Fresh Food by Category: Total Volume 2017-2022
Table 34 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2017-2022
Table 35 Forecast Retail Sales of Fresh Food by Category: Volume 2017-2022
Table 36 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Fresh Food by Category: Value 2017-2022
Table 38 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2017-2022
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Country Reports
- Fruits in Australia | Apr 2018
- Fruits in Brazil | Mar 2018
- Fruits in China | Mar 2018
- Fruits in France | Mar 2018
- Fruits in India | Mar 2018
- Fruits in Italy | Mar 2018
- Fruits in Japan | Mar 2018
- Fruits in Mexico | Mar 2018
- Fruits in Morocco | Mar 2018
- Fruits in Russia | Mar 2018
- Fruits in South Africa | Mar 2018
- Fruits in Spain | Mar 2018
- Fruits in Thailand | May 2018
- Fruits in the United Arab Emirates | Mar 2018
- Fruits in the United Kingdom | Mar 2018
- Fruits in the US | Apr 2018
- Fruits in Vietnam | Mar 2018
Complete Catalogue
Country Reports
- Fruits in Australia | Apr 2018
- Fruits in Brazil | Mar 2018
- Fruits in China | Mar 2018
- Fruits in France | Mar 2018
- Fruits in India | Mar 2018
- Fruits in Italy | Mar 2018
- Fruits in Japan | Mar 2018
- Fruits in Mexico | Mar 2018
- Fruits in Morocco | Mar 2018
- Fruits in Russia | Mar 2018
- Fruits in South Africa | Mar 2018
- Fruits in Spain | Mar 2018
- Fruits in Thailand | May 2018
- Fruits in the United Arab Emirates | Mar 2018
- Fruits in the United Kingdom | Mar 2018
- Fruits in the US | Apr 2018
- Fruits in Vietnam | Mar 2018