Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Fruits in

Fruits in Germany

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Apples and bananas remain the most popular fruits

Apples represented the largest fruit product in total sales in Germany in 2020, followed by bananas. More and more consumers are making sure that apples come from the region and are not imported.

COVID-19 had positive impact on retail but farmers struggled

During the first weeks of the COVID-19 pandemic, in March and April 2020, there was a much higher demand for fruits, especially in supermarkets and discounters. Despite the limited shelf life of many fruits, the increasing number of employees that suddenly had to work from home, as well as closed schools and children spending most of their day at home as well, led to a demand that was significantly higher than in the same period in 2019.

Improvisation occurs in a crisis

As a result of the lack of field workers and the new situation in general, farmers tried to find new ways to generate revenue. Direct selling, for example of strawberries, saw a huge increase, which was already common in past years but became even more popular during the pandemic.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples:

FAQs about samples

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruits industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruits in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fruits in Germany?
What are the major brands in Germany?
What is the impact of commodities price fluctuations on local production and consumption?
What are the key campaigns and/or legislation driving Fruits sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Food market research database.

Want to find out more about this report?

Request more information

Fruits in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Apples and bananas remain the most popular fruits

COVID-19 had positive impact on retail but farmers struggled

Improvisation occurs in a crisis

RECOVERY AND OPPORTUNITIES

Climate change is a threat

Organic and superfruits will grow strongly

Summary 1 Major Processors of Fruits 2020

CATEGORY DATA

Table 1 Total Sales of Fruits by Category: Total Volume 2015-2020
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020
Table 3 Retail Sales of Fruits by Category: Volume 2015-2020
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2015-2020
Table 5 Retail Sales of Fruits by Category: Value 2015-2020
Table 6 Retail Sales of Fruits by Category: % Value Growth 2015-2020
Table 7 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 8 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020
Table 9 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025
Table 10 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 11 Forecast Retail Sales of Fruits by Category: Volume 2020-2025
Table 12 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 13 Forecast Retail Sales of Fruits by Category: Value 2020-2025
Table 14 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025

Fresh Food in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on fresh food

COVID-19 country impact

Retailing shift

What next for fresh food?

MARKET DATA

Table 15 Total Sales of Fresh Food by Category: Total Volume 2015-2020
Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020
Table 17 Retail Sales of Fresh Food by Category: Volume 2015-2020
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020
Table 19 Retail Sales of Fresh Food by Category: Value 2015-2020
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2015-2020
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fruits in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Apples and bananas remain the most popular fruits

COVID-19 had positive impact on retail but farmers struggled

Improvisation occurs in a crisis

Overview

Why buy this report?

Samples:

Delivery:

Overview:

This industry report originates from Passport, our Food market research database.

Want to find out more about this report?

Table of Contents

Fruits in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Apples and bananas remain the most popular fruits

COVID-19 had positive impact on retail but farmers struggled

Improvisation occurs in a crisis

RECOVERY AND OPPORTUNITIES

Climate change is a threat

Organic and superfruits will grow strongly

CATEGORY DATA

Fresh Food in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on fresh food

COVID-19 country impact

Retailing shift

What next for fresh food?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports