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Executive Summary
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PROSPECTS
Further growth seen in fruits in 2019
After returning to positive growth in 2018, sales of fruits increased again in 2019 Germany. Fruits are perceived as a healthy option between meals and a great source of vitamins and minerals.
Apples and bananas the biggest product areas in fruits
Apples was the biggest product in fruits in total volume sales terms in Germany in 2019, followed closely by bananas. Many consumers prefer locally sourced apples, if possible, although fairtrade and price play vital roles for bananas.
Exotic fruits and superfruits enjoying increasing interest
German consumers are showing increasing levels of interest in more exotic fruits. Rising sales are being seen for kiwis, mangos and avocados, for example.
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Overview
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruits industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fruits in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fruits in Germany?
- What are the major brands in Germany?
- What is the impact of commodities price fluctuations on local production and consumption?
- What are the key campaigns and/or legislation driving Fruits sales?
Why buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Request more informationTable of Contents
Fruits in Germany - Category analysis
HEADLINES
PROSPECTS
Further growth seen in fruits in 2019
Apples and bananas the biggest product areas in fruits
Exotic fruits and superfruits enjoying increasing interest
Summary 1 Major Processors of Fruits 2019CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2014-2019Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2014-2019
Table 3 Retail Sales of Fruits by Category: Volume 2014-2019
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2014-2019
Table 5 Retail Sales of Fruits by Category: Value 2014-2019
Table 6 Retail Sales of Fruits by Category: % Value Growth 2014-2019
Table 7 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 8 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2014-2019
Table 9 Forecast Total Sales of Fruits by Category: Total Volume 2019-2024
Table 10 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 11 Forecast Retail Sales of Fruits by Category: Volume 2019-2024
Table 12 Forecast Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 13 Forecast Retail Sales of Fruits by Category: Value 2019-2024
Table 14 Forecast Retail Sales of Fruits by Category: % Value Growth 2019-2024
Fresh Food in Germany - Industry Overview
EXECUTIVE SUMMARY
Fresh food market in Germany records further growth in 2019
Demand for additional health benefits continues to grow
Discounters remains the main retail distribution channel
Promising development of fresh food sales expected over the forecast period
MARKET DATA
Table 15 Total Sales of Fresh Food by Category: Total Volume 2014-2019Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Table 17 Retail Sales of Fresh Food by Category: Volume 2014-2019
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2014-2019
Table 19 Retail Sales of Fresh Food by Category: Value 2014-2019
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2014-2019
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2014-2019
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Country Reports
- Fruits in Australia | Feb 2020
- Fruits in Brazil | Feb 2020
- Fruits in China | Feb 2020
- Fruits in France | Feb 2020
- Fruits in India | Feb 2020
- Fruits in Italy | Feb 2020
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- Fruits in Mexico | Feb 2020
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- Fruits in South Africa | Feb 2020
- Fruits in Spain | Feb 2020
- Fruits in Thailand | Feb 2020
- Fruits in the United Arab Emirates | Feb 2020
- Fruits in the United Kingdom | Feb 2020
- Fruits in the US | Feb 2020
- Fruits in Vietnam | Feb 2020
Complete Catalogue
Country Reports
- Fruits in Australia | Feb 2020
- Fruits in Brazil | Feb 2020
- Fruits in China | Feb 2020
- Fruits in France | Feb 2020
- Fruits in India | Feb 2020
- Fruits in Italy | Feb 2020
- Fruits in Japan | Feb 2020
- Fruits in Mexico | Feb 2020
- Fruits in Morocco | Feb 2020
- Fruits in Russia | Feb 2020
- Fruits in South Africa | Feb 2020
- Fruits in Spain | Feb 2020
- Fruits in Thailand | Feb 2020
- Fruits in the United Arab Emirates | Feb 2020
- Fruits in the United Kingdom | Feb 2020
- Fruits in the US | Feb 2020
- Fruits in Vietnam | Feb 2020