Fruits in France

2020 IMPACT

Health benefits and easy storage boosts sales for fruits during home seclusion

Due to the closure of foodservice venues and the institutional sector, retail sales of fruits increased, moving from low growth in 2019 to retail volume growth of 8% in 2020. Despite double-digit declines recorded in both foodservice and institutional volume sales, total volume sales remained positive, benefiting from the uplift in home consumption, especially during the lockdown period.

Food producers create online platforms to sell directly to consumers during the pandemic

Over the lockdown period, sales through e-commerce significantly increased for all food categories, including fresh fruits. E-commerce benefited from offering consumers a safer form of retail, ordering from home and having foods delivered, without having to leave the household.

RECOVERY AND OPPORTUNITIES

Sales of fruits benefit as consumers reach for healthier options

Following a rise in retail volume sales in 2020, due to stockpiling and home seclusion, retail volume sales are set to decline in 2021 and 2022. In addition, the recovery of foodservice and the institutional sector will also impact retail volume sales, with both these sectors recording double-digit growth in 2021 and 2022.

Confidence in local fruit producers continue to grow across the forecast period

Across the review period, the trend of buying local fruit was growing, with consumers interested in buying foods grown and produced in France. This increased significantly during the lockdown period in 2020, and as such, producers had to react to the surge in demand.