With lockdown measures in place in France until the end of June 2021, French consumers were still impacted for about half of the year. The impact of COVID-19 on retail, foodservice and institutional sales of fresh fruits has therefore been felt in 2021 as well, although these three channels are gradually returning to the 2019 level of sales.
Fruits produced in France are favoured by some consumers, but the higher price points of such products remain a barrier to wider consumption. Pears, for instance, are more expensive when produced in France than when produced in Spain, Portugal, Belgium or Holland.
The outlook for the consumption of fresh fruits through retail looks mixed. With levels of growth higher than average in 2020, the following years, including 2021, but also through to 2023, are set to see decline, as volumes gradually return to the level consumed pre-pandemic.
Sales of fruits through hypermarkets and supermarkets have rebounded in 2021, but remain lower than in 2019. With the habit established during the pandemic of buying closer to the production area, namely through cooperative shops or directly from the producing farms, it is expected that these channels will keep growing for the purchase of fresh fruits and vegetables in the forecast period.
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Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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