From 2024 onwards, the fruits category is expected to show positive retail volume growth until the end of the forecast period. The retail volume declines in 2022 and 2023 are mainly due to the lifting of COVID-19 restrictions and less consumption at home, and therefore the rebound of foodservice and institutional sales, rather than a decrease in demand, despite unit price increases.
As consumers are paying more attention to their health, there is growing demand for targeted vitamins, as well as functional products with added vitamins, minerals and nutrients, amongst busy professionals, gym-goers or simply consumers wanting to improve their physical and mental wellbeing. The growth of the consumer health industry and of categories such as meal replacement and sports nutrition is likely to pose a challenge to fresh foods such as fruits, as consumers are looking for easy and convenient sources of nutrients which have a longer shelf life and lower unit prices.
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Understand the latest market trends and future growth opportunities for the Fruits industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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