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Country Report

Fruits in

Fruits in the US

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Although fruit is seen by many as a healthy product, its sugar content is causing a backlash

Fruit, known for its healthy properties, with many countries trying to persuade its citizens to eat their “five a day” portions of fruit and vegetables, is currently being demonised to an extent in certain quarters in the US because of its sugar content, having to contend with the general backlash against sugar. Nevertheless, while total volume sales growth was not particularly dynamic in 2019, and is not expected to become any stronger over the forecast period, it still remains in positive territory, as many consumers still see fruit as a healthy product, helped by the lack of preparation and ease of consumption of many fruit types.

Transparency important for US consumers in their food

Consumers in the US are now more informed than ever before about the food they eat. For Americans, transparency from brands and suppliers about the food they are purchasing is becoming increasingly important.

Pre-cut and pre-prepared fruit seen as ideal for snacking

While pre-cut packaged vegetables in convenient formats are generally geared towards consumers to use in home-cooking, fruit that has been pre-cut and packaged for convenience is more often positioned for snacking. As fruit is seen as an ideal all-natural snack, the snacking trend is helping drive sales of fruit, especially pre-cut pack types of fruit that can otherwise be time-consuming and difficult to prepare.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Fruits industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruits industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruits in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fruits in USA?
What are the major brands in USA?
What is the impact of commodities price fluctuations on local production and consumption?
What are the key campaigns and/or legislation driving Fruits sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Food market research database.

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Fruits in the US - Category analysis

HEADLINES

PROSPECTS

Although fruit is seen by many as a healthy product, its sugar content is causing a backlash

Transparency important for US consumers in their food

Pre-cut and pre-prepared fruit seen as ideal for snacking

Summary 1 Major Processors of Fruits 2019

CATEGORY DATA

Table 1 Total Sales of Fruits by Category: Total Volume 2014-2019
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2014-2019
Table 3 Retail Sales of Fruits by Category: Volume 2014-2019
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2014-2019
Table 5 Retail Sales of Fruits by Category: Value 2014-2019
Table 6 Retail Sales of Fruits by Category: % Value Growth 2014-2019
Table 7 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 8 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2014-2019
Table 9 Forecast Total Sales of Fruits by Category: Total Volume 2019-2024
Table 10 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 11 Forecast Retail Sales of Fruits by Category: Volume 2019-2024
Table 12 Forecast Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 13 Forecast Retail Sales of Fruits by Category: Value 2019-2024
Table 14 Forecast Retail Sales of Fruits by Category: % Value Growth 2019-2024

Fresh Food in the US - Industry Overview

EXECUTIVE SUMMARY

Fresh food records positive growth as consumers look for more natural meal options

Health and wellness trend continues to have a strong influence

E-commerce will continue to see strong growth

Fresh food expected to see steady but modest annual growth over the forecast period

MARKET DATA

Table 15 Total Sales of Fresh Food by Category: Total Volume 2014-2019
Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Table 17 Retail Sales of Fresh Food by Category: Volume 2014-2019
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2014-2019
Table 19 Retail Sales of Fresh Food by Category: Value 2014-2019
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2014-2019
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2014-2019
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2019-2024

Megatrends

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Fruits in the US

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Executive Summary

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PROSPECTS

Although fruit is seen by many as a healthy product, its sugar content is causing a backlash

Transparency important for US consumers in their food

Pre-cut and pre-prepared fruit seen as ideal for snacking

Overview

Why buy this report?

Samples:

Delivery:

Overview:

This industry report originates from Passport, our Food market research database.

Want to find out more about this report?

Table of Contents

Fruits in the US - Category analysis

HEADLINES

PROSPECTS

Although fruit is seen by many as a healthy product, its sugar content is causing a backlash

Transparency important for US consumers in their food

Pre-cut and pre-prepared fruit seen as ideal for snacking

CATEGORY DATA

Fresh Food in the US - Industry Overview

EXECUTIVE SUMMARY

Fresh food records positive growth as consumers look for more natural meal options

Health and wellness trend continues to have a strong influence

E-commerce will continue to see strong growth

Fresh food expected to see steady but modest annual growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

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Megatrends

Country Report

Fruits in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Although fruit is seen by many as a healthy product, its sugar content is causing a backlash

Transparency important for US consumers in their food

Pre-cut and pre-prepared fruit seen as ideal for snacking

Overview

Why buy this report?

Samples:

Delivery:

Overview:

This industry report originates from Passport, our Food market research database.

Want to find out more about this report?

Table of Contents

Fruits in the US - Category analysis

HEADLINES

PROSPECTS

Although fruit is seen by many as a healthy product, its sugar content is causing a backlash

Transparency important for US consumers in their food

Pre-cut and pre-prepared fruit seen as ideal for snacking

CATEGORY DATA

Fresh Food in the US - Industry Overview

EXECUTIVE SUMMARY

Fresh food records positive growth as consumers look for more natural meal options

Health and wellness trend continues to have a strong influence

E-commerce will continue to see strong growth

Fresh food expected to see steady but modest annual growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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