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Country Report

Fruits in

Fruits in Italy

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health concerns, climate change and hectic lifestyles boosts consumption

Awareness of the importance of having a high fruit intake is rising, and this is driving sales volume growth which is expected to last over the forecast period. However, despite these factors leading to growth for both fruits and vegetables, other factors are affecting fruits and represent potential threats.

Young consumers are the main drivers of fruit consumption growth

The main drivers of increased fruit consumption are young consumers, who represent the consumer segment showing the highest focus on fruit consumption and are open to add new products to those traditionally associated with the Italian diet. As evidence of this, oranges, apples and bananas are among the best-selling fruits in Italy, showing constant volume growth boosted further by the overall increase in fruit consumption.

Drivers of fruit consumption growth are expected to have a stronger and enduring impact

Increased consumption and volume sales of fresh fruit is expected to continue more strongly over the next few years. In fact, the drivers of consumption growth are expected to become stronger over the forecast period and enhance consumer preference for fruits over snacks and other less healthy alternatives.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruits industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruits in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fruits in Italy?
What are the major brands in Italy?
What is the impact of commodities price fluctuations on local production and consumption?
What are the key campaigns and/or legislation driving Fruits sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Food market research database.

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Fruits in Italy - Category analysis

HEADLINES

PROSPECTS

Health concerns, climate change and hectic lifestyles boosts consumption

Young consumers are the main drivers of fruit consumption growth

Drivers of fruit consumption growth are expected to have a stronger and enduring impact

Summary 1 Major Processors of Fruits 2019

CATEGORY DATA

Table 1 Total Sales of Fruits by Category: Total Volume 2014-2019
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2014-2019
Table 3 Retail Sales of Fruits by Category: Volume 2014-2019
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2014-2019
Table 5 Retail Sales of Fruits by Category: Value 2014-2019
Table 6 Retail Sales of Fruits by Category: % Value Growth 2014-2019
Table 7 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 8 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2014-2019
Table 9 Forecast Total Sales of Fruits by Category: Total Volume 2019-2024
Table 10 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 11 Forecast Retail Sales of Fruits by Category: Volume 2019-2024
Table 12 Forecast Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 13 Forecast Retail Sales of Fruits by Category: Value 2019-2024
Table 14 Forecast Retail Sales of Fruits by Category: % Value Growth 2019-2024

Fresh Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy eating trend boosts consumption of fresh food in Italy

Food origin and animal welfare drive Italian consumers’ preferences in 2019

Environmental concerns are gaining importance

Organic references become increasingly more important

MARKET DATA

Table 15 Total Sales of Fresh Food by Category: Total Volume 2014-2019
Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Table 17 Retail Sales of Fresh Food by Category: Volume 2014-2019
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2014-2019
Table 19 Retail Sales of Fresh Food by Category: Value 2014-2019
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2014-2019
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2014-2019
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2019-2024

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Country Report

Fruits in Italy

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Executive Summary

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PROSPECTS

Health concerns, climate change and hectic lifestyles boosts consumption

Young consumers are the main drivers of fruit consumption growth

Drivers of fruit consumption growth are expected to have a stronger and enduring impact

Overview

Why buy this report?

Samples:

Delivery:

Overview:

This industry report originates from Passport, our Food market research database.

Want to find out more about this report?

Table of Contents

Fruits in Italy - Category analysis

HEADLINES

PROSPECTS

Health concerns, climate change and hectic lifestyles boosts consumption

Young consumers are the main drivers of fruit consumption growth

Drivers of fruit consumption growth are expected to have a stronger and enduring impact

CATEGORY DATA

Fresh Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy eating trend boosts consumption of fresh food in Italy

Food origin and animal welfare drive Italian consumers’ preferences in 2019

Environmental concerns are gaining importance

Organic references become increasingly more important

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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Megatrends

Country Report

Fruits in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health concerns, climate change and hectic lifestyles boosts consumption

Young consumers are the main drivers of fruit consumption growth

Drivers of fruit consumption growth are expected to have a stronger and enduring impact

Overview

Why buy this report?

Samples:

Delivery:

Overview:

This industry report originates from Passport, our Food market research database.

Want to find out more about this report?

Table of Contents

Fruits in Italy - Category analysis

HEADLINES

PROSPECTS

Health concerns, climate change and hectic lifestyles boosts consumption

Young consumers are the main drivers of fruit consumption growth

Drivers of fruit consumption growth are expected to have a stronger and enduring impact

CATEGORY DATA

Fresh Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy eating trend boosts consumption of fresh food in Italy

Food origin and animal welfare drive Italian consumers’ preferences in 2019

Environmental concerns are gaining importance

Organic references become increasingly more important

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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