Fruits in Italy

2021 DEVELOPMENTS

Retail sales of fruits decline in 2021 as consumers look for more convenient options

Total consumption of fruits suffered limited losses in 2020 as the consumer shift from the foodservice channel to retail did not allow total fruit volumes to grow positively. The story in 2021 reversed with retail experiencing a small contraction after a record-breaking 2020 and foodservice and institutional outlets making large gains, setting the path to recovery.

Availability poses a threat to growth as the low temperatures damage production: Those providing yearlong supply enjoy heightened market penetration

The legacy of COVID-19 manifests itself in the sales of fruit under a few different externalities. A significant development in the country has come from the increased consciousness regarding health and nutrition.

PROSPECTS AND OPPORTUNITIES

Lifestyle changes require simple consumption and solid supply as new habits boost growth

The consumption of fresh fruit in Italy is expected to grow over the forecast period. Two significant and connected trends justifying the positive projections are the increasing concerns leading towards lifestyle changes and the improvements in terms of production and supply of fresh fruit in Italy.

Wellbeing and nutrition concerns provide competitive advantage and value grows as quality takes on key role for consumer choice

Perhaps the most significant trend in the country for what concerns fresh food, and fruit specifically, is the increased health and nutrition consciousness. As people adopt healthier lifestyles, preventative health becomes more widespread, and consumers take up various diets even more frequently than before, fresh fruit will benefit from the positive perception around it.