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Executive Summary
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PROSPECTS
Health and wellness trend boosts consumption of fruits
Volume sales of fruits achieved a positive performance in both retail and foodservice channels in 2018. Similar to vegetables, local consumers have come to understand the importance of eating fruit on a daily basis, ensuring they consume their 5-a-day.
Consumers develop a taste for the exotic
While sales of cranberries/blueberries and strawberries registered the most dynamic performance in 2018, thanks to their well-publicised health benefits, citrus fruit performed more positively compared to previous years. Much of this was due to enhanced logistics across Italy and from abroad to ensure availability of good quality fruits.
Potential threats to fruits over the forecast period
The main potential forecast period threats to growth are related to sudden variations in climate conditions, which might adversely affect harvests. Distribution and security could also pose a threat, as the operations of drug cartels have previously affected the distribution of fruits through limiting transit through certain roads.
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Overview
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruits industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fruits in Italy market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fruits in Italy?
- What are the major brands in Italy?
- What is the impact of commodities price fluctuations on local production and consumption?
- What are the key campaigns and/or legislation driving Fruits sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
Want to find out more about this report?
Request more informationTable of Contents
Fruits in Italy - Category analysis
HEADLINES
PROSPECTS
Health and wellness trend boosts consumption of fruits
Consumers develop a taste for the exotic
Potential threats to fruits over the forecast period
Summary 1 Major Processors of FruitsCATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2013-2018Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fruits by Category: Volume 2013-2018
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fruits by Category: Value 2013-2018
Table 6 Retail Sales of Fruits by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Fruits by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2018-2023
Fresh Food in Italy - Industry Overview
EXECUTIVE SUMMARY
Numerous trends shape the fresh food landscape in Italy during 2018
Two opposing trends, home preparation and convenience, characterise the market
Supermarkets and traditional grocery retailers remain the main channels for fresh food
Fresh food to see solid growth over the forecast period
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Country Reports
- Fruits in Australia | Jun 2019
- Fruits in Brazil | Apr 2019
- Fruits in China | Apr 2019
- Fruits in France | Apr 2019
- Fruits in Germany | Jun 2019
- Fruits in India | Apr 2019
- Fruits in Japan | Apr 2019
- Fruits in Mexico | Apr 2019
- Fruits in Morocco | Apr 2019
- Fruits in Russia | Apr 2019
- Fruits in South Africa | Apr 2019
- Fruits in Spain | Apr 2019
- Fruits in Thailand | Apr 2019
- Fruits in the United Arab Emirates | Apr 2019
- Fruits in the United Kingdom | Apr 2019
- Fruits in the US | Apr 2019
- Fruits in Vietnam | Apr 2019
Complete Catalogue
Country Reports
- Fruits in Australia | Jun 2019
- Fruits in Brazil | Apr 2019
- Fruits in China | Apr 2019
- Fruits in France | Apr 2019
- Fruits in Germany | Jun 2019
- Fruits in India | Apr 2019
- Fruits in Japan | Apr 2019
- Fruits in Mexico | Apr 2019
- Fruits in Morocco | Apr 2019
- Fruits in Russia | Apr 2019
- Fruits in South Africa | Apr 2019
- Fruits in Spain | Apr 2019
- Fruits in Thailand | Apr 2019
- Fruits in the United Arab Emirates | Apr 2019
- Fruits in the United Kingdom | Apr 2019
- Fruits in the US | Apr 2019
- Fruits in Vietnam | Apr 2019