Total consumption of fruits suffered limited losses in 2020 as the consumer shift from the foodservice channel to retail did not allow total fruit volumes to grow positively. The story in 2021 reversed with retail experiencing a small contraction after a record-breaking 2020 and foodservice and institutional outlets making large gains, setting the path to recovery.
The legacy of COVID-19 manifests itself in the sales of fruit under a few different externalities. A significant development in the country has come from the increased consciousness regarding health and nutrition.
The consumption of fresh fruit in Italy is expected to grow over the forecast period. Two significant and connected trends justifying the positive projections are the increasing concerns leading towards lifestyle changes and the improvements in terms of production and supply of fresh fruit in Italy.
Perhaps the most significant trend in the country for what concerns fresh food, and fruit specifically, is the increased health and nutrition consciousness. As people adopt healthier lifestyles, preventative health becomes more widespread, and consumers take up various diets even more frequently than before, fresh fruit will benefit from the positive perception around it.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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