Home seclusion and the increase in remote working and studying as a result of the COVID-19 pandemic meant that consumers required food for consumption at home throughout the day for much of 2020 and had time to prepare fruit for breakfast, as fruit juice or as a snack. As foodservice saw sales driven down by outlets being closed or operating under restrictions for much of the year, fresh fruits sales were partly sustained by demand through retail channels.
While a number of factors contributed to rising sales of fresh fruits through retail channels in 2020, this was not sufficient to drive total volume growth. The fact that foodservice channels were either closed or operating under restrictions for much of the year had a marked negative impact on total fresh fruits volumes.
Fresh fruits is expected to see strong growth in 2021, exceeding the total volume sales seen prior to the COVID-19 outbreak, and go on to register steady year-on-year total volume growth throughout the rest of the forecast period. Growth will be supported by the recovery of foodservice outlets, as restrictions are eased and consumers become more confident about venturing into public environments.
Having received a boost from the experience of the COVID-19 crisis, the already prominent health and wellness trend is set to exert a strong influence on food consumption in the Mexican market during the forecast period. With the trend supporting a growing consumer interest in natural products and ingredients, fresh fruits is in a strong position to tap into health-conscious demand.
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This report originates from Passport, our Fruits research and analysis database.
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