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Avocados and lemons are highly consumed in Mexico, and any change in price has an impact on consumers’ budgets, since they do not stop purchasing such products. In 2017, the production of avocados saw a decrease due to the bad weather conditions, whilst imports strongly increased, generating shortages in the country; however, prices went down by the end of the year.
The production of cherries in Mexico is negligible, and national consumption is mainly sourced from imported cherries from the US. The short season for cherries is one of the main reasons why people forget to consume this fruit, as it is only available from June to August.
In order to increase productivity in the state of Campeche, in the south region of Mexico, the government has implemented new programmes through multifunctional working groups (named GEIT) to bring support and advice to independent local farmers to improve their techniques, processes and profitability. In 2017, one of these projects was to create a hybrid watermelon weighing only 2kg (much smaller than regular watermelons), with a round shape, thinner peel and few seeds.
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Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruits industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.