In 2020, total volume sales of fruits saw a minor fall. Sales through the foodservice and institutional channels saw a dramatic decline as foodservice outlets saw significant restrictions on their operations, including closure for some of the year, whilst schools also closed, and children were educated at home.
The COVID-19 crisis served to bolster the trend towards rising consumer health-consciousness. Consumers recognised the immediate threat represented by the virus, but were also aware of the health impact of sedentary lifestyles and over-consumption of food related to home seclusion, which can lead to health conditions such as diabetes and obesity.
Even though fresh fruits already exceeded the level of total volume sales seen prior to the COVID-19 outbreak in 2021, the category is expected to continue to see solid total volume growth throughout the forecast period. Growth is expected across all distribution channels.
The health and wellness trend was already prominent even before the pandemic, but accelerated in its wake. This is set to exert a strong influence on food consumption in the Mexican market during the forecast period.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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