Growth in total volume sales of fruit accelerated during 2020 to its highest rate in four years. A significant decrease in foodservice volume sales due to a decline in international tourism was outweighed by a surge in retail demand, particularly for such local fruits as rambutan, mango, longan, mangosteen and golden pineapple.
Imported fruits, particularly apples but also grapes and pear/quinces, are mainly stocked by high-end supermarkets, and these outlets saw a significant reduction in footfall during 2020 due to restrictions on movement arising from COVID-19. The economic impact of the pandemic also had a negative effect on demand for these premium products.
Total volume sales of fruit will continue to expand during the forecast period, albeit at a significantly slower rate than in the review period. Cranberries/blueberries will be the top performer in terms of their rate of total volume sales, albeit from a very low base.
The pandemic resulted in an increase in retail volume sales of fruit online, after the Thai government encouraged local farmers to sell their products through such online platforms as Shopee and Lazada. However, this growth was from a very low base.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fruits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fruits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page