Although Thailand started to welcome international tourists from the end of 2021, the number of arrivals remains far from the pre-pandemic level. However, tourist arrivals are expected to show a significant recovery moving forward, as the government has lifted the COVID-19 state of emergency and dropped all social and travel restrictions altogether.
Imported premium fruits such as apples, grapes and strawberries, which were previously impacted by the restrictions implemented during the pandemic, are now facing another threat from the global inflation crisis. As the price of energy continues to rise due to the ongoing war in Ukraine, the cost of imports has soared accordingly.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
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