In 2021, lower prices of local fruits continued to boost retail volume sales. Reduced exports as a result of the pandemic caused the unit price of other fruits, in particular, to decrease as well as leading to an increase in domestic supply.
Imported fruits, mainly apples but also grapes and pears/quinces, are mainly stocked by high-end supermarkets. The outbreak of COVID-19 has had a significant negative effect on footfall in these outlets due to restrictions imposed on movement.
Retail sales of other fruits, the biggest category within fruits in Thailand, are expected to see accelerating volume growth over the forecast period. This will be aided, in part, by mangosteens having a lower selling price.
The fruit festivals in Thailand, which are held annually in May for a week to stimulate Thai fruit consumption, have been allowed to reopen following the closure policy in 2020. In 2021, many provinces were able to organise the event and presented both national fruits and local fruits for each area.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fruits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!