Executive Summary

Apr 2019
PROSPECTS
Drought in Western Cape continues to impact deciduous fruit harvests

The Western Cape is still coming out of the worst drought it has experienced in 300 years. Rainfall has been lower than the average for three consecutive years and throughout 2017 and 2018 there was fear that Cape Town would see the arrival of Day Zero, the day when the city’s municipal water supply would run out and the taps would run dry.

Record avocado yields achieved in 2018

After 2017 saw a poor avocado harvest due to drought, 2018 proved a bumper year as many avocado trees in areas in which the drought broke bore record volumes of fruit. The result was that a 63% increase in avocado production was recorded over the course of the year, resulting in potential export shipments of 16.

The health and wellness trend continues to drive the growth of fruits

The perception that fresh produce is healthier than chilled and processed fruits and vegetables contributed to the strong total volume growth seen in sales of fruits in 2018. In addition, with unit prices of processed fruits and vegetables rising, increasing numbers of consumers are encouraged to shift towards fresh products.

Citrus fruits categories see a diverse range of growth trends

Citrus categories saw different sales performances in 2018, with some continuing to experience difficulties due to unfavourable harvests during 2017 and 2018, while others benefited from strong increases in production. Grapefruit/pomelo saw static growth as declining production led to a tighter supply and higher prices, while lemon and limes experienced a positive performance due to a remarkable increase in production during 2017/2018, the result of an increase in the amount of land under cultivation and favourable weather conditions in many parts of the country.

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Fruits in South Africa

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Discover the latest market trends and uncover sources of future market growth for the Fruits industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruits industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruits in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fruits in South Africa?
  • What are the major brands in South Africa?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Fruits sales?

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  • Track key industry trends, opportunities and threats
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This industry report originates from Passport, our Food market research database.

Fruits in South Africa - Category analysis

HEADLINES

PROSPECTS

Drought in Western Cape continues to impact deciduous fruit harvests
Record avocado yields achieved in 2018
The health and wellness trend continues to drive the growth of fruits
Citrus fruits categories see a diverse range of growth trends
Summary 1 Major Processors of Fruits

CATEGORY DATA

Table 1 Total Sales of Fruits by Category: Total Volume 2013-2018
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fruits by Category: Volume 2013-2018
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fruits by Category: Value 2013-2018
Table 6 Retail Sales of Fruits by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Fruits by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2018-2023

Fresh Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Moderate and sustainable growth continues to define fresh food in South Africa
Drought conditions continue to affect several fresh food categories
Supermarkets, traditional grocery retailers remain the leading distribution channels
Steady performance expected in fresh food over the forecast period

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

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