Following a year of unprecedented growth in retail sales in 2020, demand for fruits is switching back towards the foodservice and institutional channels in 2021. Although the initial months of 2021 saw further lockdown restrictions, leading to further demand for fruit through retail and negatively impacting sales to foodservice venues and institutions, from Q2 onwards, the situation has been partially reversed.
In light of COVID-19 and Brexit, sales of fruits are being challenged by the ongoing labour and gas shortages. On the one hand, as the pandemic has forced many people to return to their home countries, the post-Brexit immigration system has further limited the number of EU workers.
Total volume sales of fruits are expected to record continual growth over the forecast period, as consumers become increasingly aware of their nutritional benefits. The pandemic has brought the essence of healthy nutrition to the fore as the obese population has been more vulnerable to the disease, which has accelerated the demand for products that support the immune system and general health.
Sustainability considerations continue to gain in importance in the UK, accelerating consumers’ awareness of transparent supply chains and boosting the sales of organic and Fairtrade fruits. Despite representing a minor share of sales, they continue to gain in popularity, and are set to record robust growth rates by the end of the forecast period by appealing to environmentally- and health-conscious consumers.
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Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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