COVID-19 boosted the already rising trend of healthy nutrition, accelerating the demand for products that support the immune system and general health. This trend is not expected to wane and, as consumers become more aware of the nutritional benefits of the consumption of fruit, total volume sales are expected to continue growing.
According to Euromonitor’s Voice of the Consumer: Lifestyles survey 2022, the reduction of food waste and plastic use is sought out by and 70% and 66% of UK respondents respectively in order to positively impact the environment and lead a more sustainable life. Both concerns are expected to highly affect retailers’ actions over the forecast period, with the fruits category playing a crucial role in this.
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Understand the latest market trends and future growth opportunities for the Fruits industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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