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While exports of fruits reduced, premium fruit sellers increasingly focused on the domestic market. Due to fears of contracting the virus, Indian consumers were willing to pay a premium to get hygienic and nutritional food products.
Exotic fruits such as cherries and plums, which are primarily used by foodservice during functions or events, dropped in demand because of strict government regulations regarding public gatherings. Other fruits such as kiwi, pineapple, apples, grapefruit, etc, which are extensively used at social functions and events, also dropped, forcing sellers to shift their supply to the retail market.
With rising numbers of COVID-19 cases in India, the focus of people remained on prevention from catching this deadly virus. Many articles claiming fruits as immunity boosters made the rounds on news channels and social media, thereby increasing demand for fruits among Indian households.
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Discover the latest market trends and uncover sources of future market growth for the Fruits industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruits industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.