Although imported fruits are increasingly popular in Vietnam, domestic fruits remain the most popular in this category. In fact, domestic fresh fruits in Vietnam are quite diverse and abundant.
In fresh fruits, the Vietnamese government supports players to scale up their production, enhance their product quality and orient them to larger markets abroad. In terms of domestic fruit suppliers in Vietnam, exporting can not only leverage the government’s supporting policies, but can also improve their value sales and business profits.
In the past, branded fruits were hardly seen in Vietnam. However, in the review period brand-building was increasingly seen by players in fresh fruits.
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Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Vietnam with research from Euromonitor's team of in-country analysts.
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