The emergence of the pandemic in Vietnam in 2020 led to the introduction of various restrictions by the government to control the spread of the virus, including the closure of foodservice establishments, schools and places of work, and leading to declining volume sales of fruits through both foodservice and institutional channels. However, with thorough contact tracing and isolation of infected cases, community infection was limited and businesses were permitted to fully reopen during the second half of the year.
The emergence of the pandemic in 2020 led to a notable shift in home consumption and a surge in demand for fruits via retail as foodservice and institutions were forced to close for part of the year. Furthermore, COVID-19 also escalated consumers’ health concerns regarding food choices – fruits that are rich in vitamin C have been highly sought after in an effort to improve one’s immunity.
Heading into 2022, as Vietnam continues with the rollout of its nationwide vaccination programme, it is likely that some social distancing measurements will be relaxed, allowing for the reopening of foodservice establishments as well as a stronger return to places of work and schools. With some fruits commonly used in foodservice and institutional channels including lemons, limes, oranges, tangerines and mandarins, demand is expected to stabilise in 2022, and continue to improve over the course of the forecast period.
Despite a marginal dip in total volume sales for fruits in 2021, the category is expected to remain above pre-pandemic levels heading into 2022 with further stable, mid-single digit growth over the course of the forecast period. Early on, Vietnamese are likely to consume local, common types of fruits as they remain relatively careful in their spending habits, as the pandemic has had a negative impact on much of the population, particularly those employed by the tourism industry.
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This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
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