Executive Summary

Apr 2019
PROSPECTS
Domestic fruits maintains the lead in volume consumption

Although imported fruits are increasingly popular in Vietnam, domestic fruits remain the most popular in this category. In fact, domestic fresh fruits in Vietnam are quite diverse and abundant.

Imported fruits are more popular, but domestic production is becoming export-driven

In fresh fruits, the Vietnamese government supports players to scale up their production, enhance their product quality and orient them to larger markets abroad. In terms of domestic fruit suppliers in Vietnam, exporting can not only leverage the government’s supporting policies, but can also improve their value sales and business profits.

Brand-building will receive more attention from players

In the past, branded fruits were hardly seen in Vietnam. However, in the review period brand-building was increasingly seen by players in fresh fruits.

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Fruits in Vietnam

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Fruits industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruits industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruits in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fruits in Vietnam?
  • What are the major brands in Vietnam?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Fruits sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Fruits in Vietnam - Category analysis

HEADLINES

PROSPECTS

Domestic fruits maintains the lead in volume consumption
Imported fruits are more popular, but domestic production is becoming export-driven
Brand-building will receive more attention from players
Summary 1 Major Processors of Fruits,

CATEGORY DATA

Table 1 Total Sales of Fruits by Category: Total Volume 2013-2018
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fruits by Category: Volume 2013-2018
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fruits by Category: Value 2013-2018
Table 6 Retail Sales of Fruits by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Fruits by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2018-2023

Fresh Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Fresh food sees stable growth despite quality control and supply chain challenges
Higher-quality fresh food for health-conscious consumers stimulates growth
Wet markets are key places for locals to find fresh food daily
Better product quality is expected in the forecast period, to satisfy customer demand

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

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