Total volume sales of fruit exhibited their lowest rate of growth in five years during 2020, with an acceleration in retail volume sales growth more than offset by a sharp decline in demand from the institutional and particularly the foodservice channel that was driven by COVID-19. The closure of schools for an extended period weighed on institutional volume sales of fruits, while a sharp decline in international tourism and the fact that local consumers were eating out less often impact foodservice volume sales.
Other fruits, particularly local fruits like guava, watermelon, banana, and mangoes, are very popular in Vietnam, accounting for around one third of total volume sales in 2020. Retail volume sales of local fruits were boosted by decreased exports due to the pandemic, as this led to a decrease in their unit price.
The rate of growth in total volume sales of fruits will accelerate during 2021. While the rate of growth in retail volume sales will slow significantly, this will be outweighed by a rebound in the foodservice and, to a lesser extent, institutional channels, as international tourism revives and consumers begin to eat out more as the threat posed by the pandemic begins to fade.
Local fruits will remain very popular with Vietnamese consumers during the forecast period. They are diverse and available all year round.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fruits research and analysis database.
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