Over the forecast period, total volume sales of fruits are expected to increase slowly, but are unlikely to recover to the pre-pandemic (2019) level. In addition to the declining population and increases in unit prices limiting growth in total volume sales of fruits, the rising popularity of fresh cut fruits and frozen fruits are also expected to hinder the recovery of total volume sales of fruits in Japan.
Premium fruits have been gaining traction in Japan in recent years, and the pandemic accelerated the popularity of premium fruits for consumption at home. A notable example is Shine Muscat, a popular premium seedless grape known for its delicious taste, perfect shape, and ability to be eaten without peeling the skin.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
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