Despite the disruption of the COVID-19 pandemic, and the stark consequences of the pandemic on Spain’s society and economy, fruits continued to perform according to review period trends in 2020. Fruits continued to see the effects of the growing presence of e-commerce in 2020, as e-commerce options emerged in the context of COVID-19.
During the COVID-19 pandemic, many consumers changed their purchasing habits in order to account for the threat of contamination. These changes included a shift from unpackaged fruits to packaged fruits, as consumers demanded greater hygienic and food security measures in 2020.
The consumption of organic fruits has increased in recent years because of increased awareness about the side effects of some chemicals in the production process. Retailers have responded including more varieties on their shelves and producers have increased their production.
During the Spanish national lockdown, e-commerce sales in fruits expanded considerably. A number of food cooperatives in Spain, such as those represented by the Cooperativas Agro-alimentarias, have reported an increase of around 300% in e-commerce sales compared to pre-COVID-19 times.
Sustainability and the development of more economically friendly growing, packaging and selling processes are expected to be at the centre of innovation and product development in fruits during the forecast period. Consumers are increasingly demanding more sustainable approaches to business and farming by producers in fruits, as more information about the environmental impact of the food industry is becoming available.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fruits industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fruits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page