Competitive Landscape
Miniso’S Modern Approach Erodes El Tawheed & El Nour’S Dominance
General merchandise stores in Egypt remained highly fragmented in 2025, with the largest player, El Tawheed & El Nour, holding only a 6% share, a decline from 11% in 2020. The combined share of the top five companies is below 9%, indicating a fragmented competitive environment that has become even less concentrated over the past five years.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Egypt?
- Which are the leading retailers in General Merchandise Stores in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Egypt - Category analysis
Key Data Insights
General Merchandise Stores Summary
Raneen Expands Low-Cost Offering as Households Seek Value
El Tawheed & El Nour Remodels Stores to Drive Efficiency and Relevance
Variety Stores Capture Value-Driven Shoppers as Department Stores Reinvent Themselves
Retailers Embrace Digital and Smaller Formats to Reconnect with Shoppers
Miniso’S Modern Approach Erodes El Tawheed & El Nour’S Dominance
Retail in Egypt - Industry Overview
2025 Developments
Key Data Insights
Supeco Accelerates Discount Expansion as Value-First Mindset Deepens
Discounters and Small Local Grocers Lead as Affordability Drives Choices
Majid Al Futtaim Expands Supeco to Capture Price-Sensitive Demand
Carrefour and Spinneys Drive Expansion beyond Cairo to Unlock New Growth
Lifestyle Malls and Mixed-Use Projects Shift Focus to Experience and Aspiration
Fintech and Ai Partnerships Redefine Affordability and Deepen Digital Adoption
Majid Al Futtaim and E-Commerce Leaders Stabilise Hierarchy as New Concepts Emerge
Informal Retail
Opening Hours for Physical Retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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