Competitive Landscape
Galeria Rebounds with New Ownership as Tedi and Woolworth Expand Presence
General merchandise stores in Germany remained moderately concentrated in 2025, with the top five players accounting for a substantial share of value sales, though the landscape became less concentrated over the review period. Galeria Karstadt Kaufhof GmbH continues to lead the field, holding a 22% value share in 2025.
Mergers and Acquisitions Put Pressure on Smaller Players
Mergers and acquisitions shaped the competitive dynamics in 2025, further affecting concentration and competitive positioning. Tedi completed the acquisition of the Pfennigpfeiffer chain in March 2025, absorbing 84 outlets in eastern Germany, which are to be rebranded under the Tedi banner.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Germany?
- Which are the leading retailers in General Merchandise Stores in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Germany - Category analysis
Key Data Insights
Woolworth Drives Growth by Prioritising Private Label and Low Prices
Woolworth Drives Growth by Prioritising Private Label and Low Prices
Galeria and Decathlon's Collaboration Transforms the City Centre Shopping Experience
Søstrene Grene and Action Diversify Formats to Attract Cautious Shoppers
Galeria and Variety Stores Shift to Integrated E-Commerce and Click-And-Collect
Galeria Rebounds with New Ownership as Tedi and Woolworth Expand Presence
Mergers and Acquisitions Put Pressure on Smaller Players
Retail in Germany - Industry Overview
Consumers Look for Value Due to Germany's Stagnant Economy
Key Data Insights
Consumers Look for Value Due to Germany's Stagnant Economy
Discounters Shape Price Expectations as Supermarkets Adapt
Rewe Leverages Discount Pricing to Defend Share against Discounters
Discounters and Retail E-Commerce Set New Standards for Value and Convenience
Digital Innovation Will Be Key to Capturing Price-Focused Shoppers
Edeka Strengthens Its Lead Thanks to Expansion
Retail Shake-Up: Kodi, Tedi, and Zalando Reshape the Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Summer Sales
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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