Competitive Landscape
General Merchandise Stores Become More Concentrated as Trent Ltd Accelerates Share Gains
General merchandise stores in India is becoming increasingly concentrated, driven by the rapid rise of Trent Ltd. The company’s market share grew significantly from 11% in 2020 to 30% in 2025, reshaping the competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in India?
- Which are the leading retailers in General Merchandise Stores in India?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in India - Category analysis
Key Data Insights
Market Growth Is Driven by Value-Led Demand and Evolving Consumer Behaviour
Market Growth Is Driven by Value-Led Demand and Evolving Consumer Behaviour
Department Stores Drive Growth through Format Expansion and Private Label Differentiation
Department Stores Are Set to Accelerate Personalisation and Omnichannel Integration to Drive Loyalty
Private Label and Value-Led Formats Are Set to Reshape Retail Competition and Profitability
General Merchandise Stores Become More Concentrated as Trent Ltd Accelerates Share Gains
Retail in India - Industry Overview
India Retail Grows Steadily as Macro Conditions Support Resilient Consumption
Key Data Insights
India Retail Grows Steadily as Macro Conditions Support Resilient Consumption
Small Local Grocers Dominates Value, While Retail E-Commerce Drives Growth Momentum
Reliance Retail Ltd Expands Its Digital Ecosystem with Fast Delivery and an Integrated Retail Model
Small Local Grocers Will Retain Scale, While Retail E-Commerce Is Set to Lead Channel Growth
Convenience, Value, and Digital Engagement Are Expected to Redefine Retail Strategies
Flipkart and Amazon.In Retain the Lead through Investments in Technology and Omnichannel Integration
Innovation and Quick Commerce Reshape Retail through Hybrid Formats
Informal Retail
Opening Hours for Physical Retail
Seasonality
Diwali season
End of season sale
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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