Competitive Landscape
Action Accelerates Store Openings as Coin Restructures and La Rinascente Capitalises on Tourism
General merchandise stores in Italy remained highly concentrated in 2025, with the top two players, Central Group Retail (La Rinascente) and Punto Service Srl, holding a combined share of 63% by value sales. Over the 2020 to 2025 period, there was a modest increase in concentration at the top, as Central Group Retail expanded its share from 29% in 2020 to 36% in 2025, and Punto Service Srl rebounded from a low in 2023 to reach 27% in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Italy?
- Which are the leading retailers in General Merchandise Stores in Italy?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Italy - Category analysis
Key Data Insights
Growth Driven by Variety Stores
Growth Driven by Variety Stores
Action Expands Store Network as Value Drives Shopper Demand
Upim Gallery Reinvents In-Store Experience to Revive City Centres
Variety Stores Accelerates Outlet Expansion as Value Proposition Wins
Hybrid and Digital Strategies Reshape Shopper Engagement and Loyalty
Action Accelerates Store Openings as Coin Restructures and La Rinascente Capitalises on Tourism
Retail in Italy - Industry Overview
Discounters Attracts Value-Focused Shoppers as Spending Remains Cautious
Key Data Insights
Discounters Attracts Value-Focused Shoppers as Spending Remains Cautious
Retail E-Commerce Outpaces Traditional Channels with Digital Investment
Benetton Boosts Digital Outlet Sales to Capture Bargain Hunters
Discounters and E-Commerce Win Cautious Shoppers as Omnichannel Expands
Eurospin Expands through Value Focus as Competitors Lag
Brico Io and Louis Vuitton Set Innovation Pace with Digital Launches
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!