Competitive Landscape
Dunnes Stores and Eurogiant Invest in Modernisation to Reinforce Strength
General merchandise stores in Ireland remained highly concentrated in 2025, with Dunnes Stores holding a dominant share of 62% and continuing to increase its lead over the previous five years. Dunnes Stores' growth in share, which stood at 59% in 2020, reflected a consistent upward trajectory driven by strategic investment in omnichannel services, premium private label ranges, and the modernisation of physical outlets.
Poundland’S Dealz Brand Drives Growth by Targeting Value-Focused Shoppers
Poundland, through its Dealz brand, was the fastest-growing major retailer in 2025, capitalising on a value-focused proposition and aggressive store expansion. Dealz leverages affordable everyday products, price transparency, and localised assortments to attract cost-conscious consumers who are increasingly sensitive to economic pressures.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Ireland?
- Which are the leading retailers in General Merchandise Stores in Ireland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Ireland - Category analysis
Key Data Insights
General Merchandise Stores Summary
Growth in a Complex Environment
Department Store Players Introduce Experiential Retail to Counter Digital Competition
Normal Captures Value-Driven Shoppers with Affordable Essentials and Viral Marketing
Retailers Look to Omnichannel Platforms to Boost Loyalty and Margins
Department Store Players Enhance In-Store Experiences to Retain Footfall Amid Rising Competition
Variety Store Retailers Expand Private Label Ranges to Meet Value-Driven Demand
Dunnes Stores and Eurogiant Invest in Modernisation to Reinforce Strength
Poundland’S Dealz Brand Drives Growth by Targeting Value-Focused Shoppers
Retail in Ireland - Industry Overview
2025 Developments
Key Data Insights
Deliveroo Shopping Expands Quick Commerce and Reshapes Consumer Expectations
Discount Retailers Respond to Value-Driven Shoppers with Affordable Quality
Omnichannel Investments Reshape Shopping Habits and Brand Loyalty
Ai and Analytics Drive Personalised Offers and Operational Gains
Musgrave Strengthens Position as Discount Retailers Drive Pricing Pressure
Lidl and Currys Drive Innovation with Net Zero and Digital Concepts
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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