Competitive Landscape
Myer Ltd Leverages Loyalty and Operational Reform to Defend Its Lead
General merchandise stores in Australia remained highly concentrated in 2025, with the top three players collectively controlling more than 81% of the market. Myer holds a 35% value share, closely followed by David Jones Pty Ltd at 34%, together accounting for over two-thirds of value sales among major players.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Australia?
- Which are the leading retailers in General Merchandise Stores in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Australia - Category analysis
Key Data Insights
Variety Stores Drive Value-Led Growth as Households Resume Discretionary Spending
Variety Stores Drive Value-Led Growth as Households Resume Discretionary Spending
Retailers Reconceptualise Physical Spaces, Delivering Positive Results
General Merchandise Retailers Invest in Loyalty and Experiences to Retain Middle and High-Income Shoppers
Miniso Drives Rapid Expansion as Variety Stores Become High-Frequency Destinations
Players to Diversify Revenue Streams through Retail Media and Marketplaces
Myer Ltd Leverages Loyalty and Operational Reform to Defend Its Lead
Retail in Australia - Industry Overview
Modest Growth for Retail as Consumer Confidence Picks up
Key Data Insights
Modest Growth for Retail as Consumer Confidence Picks up
E-Commerce Outpaces Other Channels as Consumers Adopt Hybrid Shopping Habits
Mecca and Phantm Streamline Packaging Compliance with Ai-Powered Data
E-Commerce Enhances Digital Journeys to Drive Loyalty and Growth
Ai-Driven Automation Transforms Operations and Supply Chain Agility
Private Label Expansion Unlocks Loyalty and Margin Resilience
Coles Group Outpaces Rivals as Ai and Private Label Sharpen Value Proposition
Mecca's New Flagship Store Aim to Set New Standards in Experiential Retail
Coles and Openai Partner to Integrate Chatgpt into Workflows
Informal Retail
Opening Hours for Physical Retail
Seasonality
End of year/Christmas shopping
Back-to-school
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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