Competitive Landscape
Shinsegae Redefines Experience as Daiso Accelerates Value-Driven Growth
General merchandise stores in South Korea remains highly concentrated, with Shinsegae, Lotte Shopping, and Hyundai Department Store collectively accounting for nearly 80% of total value sales in 2025. Over the period from 2020 to 2025, Shinsegae’s share rose from 23% to 28%, overtaking Lotte Shopping, whose share declined from 32% to 28%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in South Korea?
- Which are the leading retailers in General Merchandise Stores in South Korea?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in South Korea - Category analysis
Key Data Insights
Variety Store Players Attract Price-Sensitive Shoppers as Tourism Drives Footfall
Variety Store Players Attract Price-Sensitive Shoppers as Tourism Drives Footfall
Department Stores Maintains Dominance but Variety Stores Drives Momentum
Hyundai Leverages Ai to Personalise Shopping and Drive Loyalty
Affluent Shoppers Drive Experiential Shift as Variety Stores Gains Ground
Department Store Players Expand Immersive Offerings as Tourism Fuels Spending
Shinsegae Redefines Experience as Daiso Accelerates Value-Driven Growth
Retail in South Korea - Industry Overview
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Key Data Insights
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Marketplace E-Commerce Leads Sales as Discounters and Variety Stores Attract Bargain Hunters
Gentle Monster’S Immersive Flagship Blurs the Line between Art and Shopping
Retail E-Commerce Outpaces All Formats as Social Commerce Accelerates
Retailers Embrace Channel Convergence and Technology for Growth
Coupang Extends Its Lead as Digital-First Strategies Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Summer Sale
Black Friday/Korea Sale Festa
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!