Competitive Landscape
Farmers Prioritises Operational Discipline as Daiso Japan Gains Share through Value Expansion
General merchandise stores in New Zealand remain highly concentrated, with James Pascoe Ltd—operating as Farmers—commanding a dominant 74% retail value share in 2025. This level of concentration has remained stable over the past five years, with Farmers consistently holding above 69% share throughout the period.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in New Zealand?
- Which are the leading retailers in General Merchandise Stores in New Zealand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in New Zealand - Category analysis
Key Data Insights
Kmart Captures Value-Driven Shoppers as Department Stores Lose Ground
Kmart Captures Value-Driven Shoppers as Department Stores Lose Ground
David Jones Pivots to Flagship Experience to Defend Relevance
Discount-Led Operators Reshape Shopper Priorities and Competitive Outcomes
Hybrid Working Patterns to Reduce City-Centre Stores as Shopping Malls Gain Focus
Variety Stores Gain Momentum as Consumers Prioritise Value
Farmers Prioritises Operational Discipline as Daiso Japan Gains Share through Value Expansion
Retail in New Zealand - Industry Overview
Kmart’S Private Label Focus Reshapes Value Expectations and Drives Channel Polarisation
Key Data Insights
Kmart’S Private Label Focus Reshapes Value Expectations and Drives Channel Polarisation
Ikea’S Entry and Victoria’S Secret Airport Relaunch Intensify Competition and Raise Consumer Expectations
Appliances and Electronics Thrive as Innovation and Delayed Replacement Cycles Drive Demand
Omnichannel Integration and Value-Led Strategies Reshape Spending Habits
Store Networks Shift Towards Efficiency and Experiential Engagement
Kmart and Chemist Warehouse Disrupt Rivals as Price and Scale Win Share
Chemist Warehouse and New World Drive Innovation through Mergers and New Concepts
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
End of Financial Year Sale
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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