Competitive Landscape
Action’S Higher Sales per Outlet and Woolworth’S Expansion Reshapes Brand Hierarchy
General merchandise stores in Austria displayed high levels of concentration in 2025, with Action Retail Austria GmbH commanding a 37% value share, followed by Kastner & Öhler Warenhaus AG at 16%, and both Eduscho (Austria) GmbH and Kaufhaus Steffl Betriebs AG at 13%. Over the review period, the industry became more concentrated, with Action steadily gaining share from 26% in 2020 to 37% in 2025, while several traditional players lost ground.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Austria?
- Which are the leading retailers in General Merchandise Stores in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Austria - Category analysis
Key Data Insights
General Merchandise Stores Summary
Variety Stores Drive Value Growth through Outlet Expansion
Action, Woolworth and Tedi Attract Budget-Focused Shoppers with Broader Product Range
Manufactum Leverages Premium Positioning to Reach Affluent Urban Shoppers
Variety Stores to Shape Outlook for General Merchandisers
Temu and Amazon Haul Intensify Online Competition for Impulse Spending
Action’S Higher Sales per Outlet and Woolworth’S Expansion Reshapes Brand Hierarchy
Retail in Austria - Industry Overview
2025 Development
Key Data Insights
Retail Consolidation Shapes the Landscape as Unimarkt's Exit Enables Spar and Rewe International to Expand
Home Products Drive Retail Turnover as Discounters Lead Value Growth
Higgins Reinvents Discount Fashion to Capture Urban Youth
Discounters Expand Self-Service to Cut Costs and Boost Value
Retail E-Commerce Accelerates with Instant Delivery and Live Shopping
Repair Initiatives and Second-Hand Platforms Reshape Value Equation
Grocery Retailers Take the Helm in Austria's Retail Landscape
Palmers and Media Markt Signal New Directions through Mergers, Acquisitions and Innovation
Bipa Embraces Live Commerce as Ikea Drives Home Its Sustainability Concept
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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