Competitive Landscape
Max Stock Expands Logistics and Private Label to Defend Lead
General merchandise stores in Israel remain moderately concentrated, with the top five companies accounting for a significant but not overwhelming proportion of value sales. In 2025, Apax Partners Israel Ltd (Max Stock) leads with a 21% share, followed by Hamashbir 365 Holdings Ltd at 15%, Hastok Ltd at 6%, Yohananov M and Sons (1988) Ltd at 5%, and Shufersal Ltd at 3%.
Yochananof Divests Zol Stock to Fuel Discount Expansion
In 2025, a major development among general merchandise stores was Yochananof's sale of its entire stake in Zol Stock for ILS48 million. The acquisition by Ronen Ganon and Shmuel Atias will transform Zol Stock from a subsidiary into a standalone, growth-focused brand.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Israel?
- Which are the leading retailers in General Merchandise Stores in Israel?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Israel - Category analysis
Key Data Insights
General Merchandise Stores Summary
Rising Appeal of Variety Stores Creates Positive Momentum
Variety Stores Attract Budget-Focused Shoppers as Demand Rises
Direct Import and Logistics Empower Private Label Innovation
Max Stock Expands Grocery Offer to Attract Budget-Focused Shoppers
Digital Integration and Policy Reforms Intensify Retail Competition
Max Stock Expands Logistics and Private Label to Defend Lead
Yochananof Divests Zol Stock to Fuel Discount Expansion
Retail in Israel - Industry Overview
2025 Developments
Key Data Insights
Discounters and E-Commerce Outperform Traditional Formats as Shoppers Seek Value
Wolt’S Digital Innovation Reshapes Everyday Shopping Habits
International Brands Accelerate Digital Transformation to Meet Hybrid Demand
Rami Levy’S Value Focus Narrows Shufersal’S Lead as Innovation Accelerates
Zara Launches Innovative Flagship Store
Adidas Launches Digital Transformation in Concept Stores
Informal Retail
Opening Hours for Physical Retail
Seasonality
Jewish New Year
Passover
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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