Competitive Landscape
Dollarama Expands Store Count as Competitors Exit, Consolidating Value Leadership
General merchandise stores became markedly more concentrated over the five years to 2025, with national discount chains now accounting for the overwhelming majority of value share. In 2025, Dollarama held a value share of 27%, up significantly from 20% in 2020, as it continued to open new outlets and broaden its offer to include a wider mix of consumables, homewares, and seasonal products.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Canada?
- Which are the leading retailers in General Merchandise Stores in Canada?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Canada - Category analysis
Key Data Insights
General Merchandise Stores Summary
Dollarama Capitalises on Trading Down Amid Department Store Closures
Hudson’S Bay Closures Accelerate Shift to High-Throughput Discount Formats
Contrasting Outlook for Variety Stores and Department Stores
Dollarama and Giant Tiger Boost Private Label to Defend Margins
Dollarama Expands Store Count as Competitors Exit, Consolidating Value Leadership
Retail in Canada - Industry Overview
2025 Developments
Key Data Insights
Dollarama and Discounters Gain as Households Trade Down
Retail E-Commerce Extends Reach as Shopping Habits Evolve
Loblaw and Dollarama Drive Value Revolution in Everyday Spend
Discounters and E-Commerce Accelerate as Mid-Market Shrinks
Ai-Powered Personalisation and Automation Widen the Performance Gap
Amazon and Costco Gain as Mid-Market Banners Lose Ground
Ikea and Staples Reshape Store Formats to Capture Urban Demand
Informal Retail
Opening Hours for Physical Retail
Seasonality
New Year’s Day
Valentine’s Day
Easter
Mother’s Day
Father’s Day
Canada Day
Back-to-School
Thanksgiving
Halloween
Black Friday
Cyber Monday
Christmas
Boxing Day
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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