Competitive Landscape
Home Bargains Accelerates Store Expansion to Challenge B&M’S Lead
General merchandise stores in the UK remain moderately concentrated, with the top two companies—B&M and Home Bargains (TJ Morris)—together holding 37% value share in 2025. Over the past five years, the industry has become more concentrated, as both B&M and Home Bargains have steadily gained share at the expense of less agile or structurally challenged players.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in United Kingdom?
- Which are the leading retailers in General Merchandise Stores in United Kingdom?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in the United Kingdom - Category analysis
Key Data Insights
General Merchandise Stores Summary
Selfridges Reinvents In-Store Experience to Drive Renewed Engagement
Department Stores Capture Growth as Variety Stores Lose Ground
B&M’S Focus on Essentials Cushions Decline in Value-Led Retail
Retail E-Commerce Reshapes Store Strategies as Digital Expectations Rise
Variety Retailers Outpace Department Stores as Value Drives Expansion
Experiential Formats and Digital Integration Shape Future Resilience
Home Bargains Accelerates Store Expansion to Challenge B&M’S Lead
Retail in the United Kingdom - Industry Overview
2025 Developments
Key Data Insights
Tesco Repositions Pricing to Counter Discounter Gains
Retail E-Commerce Sets a New Standard for Everyday Shopping
Tiktok Shop Drives Discovery-Commerce and Resets Retail Strategies
Amazon and Tiktok Shop Drive a Rapid Shift to Value and Convenience
Experiential Stores and Ai-Powered Journeys Reshape Shopping Missions
Amazon’S Rapid Ascent and Lidl’S Expansion Reshape Competitive Balance
Informal Retail
Opening Hours for Physical Retail
Seasonality
Valentine’s Day
International Women’s Day
Easter
Back-to-school
Black Friday
Christmas
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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