Competitive Landscape
Action Poland Reinforces Dominance through Rapid Outlet Growth
General merchandise stores' landscape was highly concentrated in 2025, with Action Poland Sp zoo dominating with a 66% share of retail value sales, an increase of two percentage points on 2024 and 30 percentage points on 2020. While second-ranked Dealz Poland Sp zoo saw a slight drop in retail value share in 2025, its 15% share was five percentage points higher than at the start of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Poland?
- Which are the leading retailers in General Merchandise Stores in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Poland - Category analysis
Key Data Insights
General Merchandise Stores Summary
Variety Stores Shape the Landscape
Allure of Discount Retail and International Expansion Drive General Merchandise Stores
Price-Sensitivity and Macroeconomic Indicators to Play an Important Role in the Channel
Variety Stores to Cater to the Demand for Value for Money, While Department Stores Seek Distinctive Experiences
Action Poland Reinforces Dominance through Rapid Outlet Growth
Retail in Poland - Industry Overview
2025 Developments
Key Data Insights
Zabka Expands Store Network and Loyalty Schemes to Address Price-Sensitivity
Discounters Lead While Retail E-Commerce Surges
Kaufland and Castorama Fuel Marketplace Expansion as Digitalisation Reshapes Shopping Habits
Discounters to Capture Price-Driven Shoppers as Hypermarkets Struggle
Retail E-Commerce to Benefit From Omnichannel Approach and Innovation
Non-Grocery Retailers to Adjust to Household Budgets and Omnichannel Developments
Biedronka and Allegro Adapt as the Competitive Landscape Sees Changes
Rossmann’S Virtual Try-On Solution Aims to Bridge Digital and In-Store Beauty Shopping
Informal Retail
Opening Hours for Physical Retail
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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