Competitive Landscape
Action Accelerates Gains as Rivals Consolidate or Reinvent
General merchandise stores in the Netherlands are now highly concentrated, with Action commanding a 54% value share in 2025, up from 41% in 2020. This sharp rise in concentration has been driven by Action’s sustained gains and the collapse of the major competitor Blokker, which exited the market in 2024 and subsequently relaunched with only 53 outlets, down from over 400 previously.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Netherlands?
- Which are the leading retailers in General Merchandise Stores in Netherlands?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in the Netherlands - Category analysis
Key Data Insights
General Merchandise Stores Summary
Action Wins Loyalty as Affordability and Novelty Drive Repeat Visits
Hema Reinvents Appeal with High-Quality Private Label Innovation
Action Leverages Affordability to Outpace Rivals as Value Grows
Retailers Expand Media Revenue as Digital Strategies Reshape Profits
Household Budget Pressures Sustain Demand for Discount-Driven Innovation
Action Accelerates Gains as Rivals Consolidate or Reinvent
Retail in the Netherlands - Industry Overview
2025 Development
Key Data Insights
Amazon Accelerates Investment to Reshape Consumer Expectations and Local Competition
Bol.Com and Supermarkets Anchor Value, While Discounters and E-Commerce Outpace Growth
Action Leverages Influencer Marketing to Boost Value and Social Reach
Discounters and Retail E-Commerce Are Surpassing the Mid-Market Sector as Technological Advancements Transform the Competitive Landscape
Amazon and European Legislation Drive Polarisation and Margin Pressure
Albert Heijn Expands Reach as Discounters Drive Change
Toychamp’S Acquisition and New Concepts Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!