Competitive Landscape
Falabella Consolidates Leadership with Strong Offline and Online Investments
General merchandise stores in Peru remained highly concentrated, with Falabella Perú and Tiendas por Departamento Ripley SAA accounting for slightly more than three-quarters of retail current value sales in 2025. Falabella led with a retail value share of 54% in 2025, an increase of two percentage points on 2024, following a dip in 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Peru?
- Which are the leading retailers in General Merchandise Stores in Peru?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Peru - Category analysis
Key Data Insights
General Merchandise Stores Summary
Aggressive Expansion Drives Dynamic Performance for Variety Stores
Ripley Beauty Drives the Space and Demand for Premium Experiences
Falabella Strengthens Omnichannel Strategy with Digital Investment
Store Expansion and Brand Innovation to Add Dynamism to General Merchandise Stores
Falabella Consolidates Leadership with Strong Offline and Online Investments
Retail in Peru - Industry Overview
2025 Development
Key Data Insights
Economic Stability and Improving Credit Conditions Support Purchasing Power
Small Local Grocers Maintain Dominance While Discounters Outpace Rivals with Aggressive Expansion
Digital Expansion and Physical Space Reconceptualisation Shape Retail Development in 2025
Discounters to Continue to Invest in Store Openings to Widen Geographic Reach
Retailers to Expand Digital and Physical Reach and Assortments to Sustain Growth Momentum
Supermercados Peruanos Drives Store Expansion to Strengthen Its Lead
New Store Concepts to the Fore
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Mother's Day
Father's Day
Children's Day
National Holidays of Peru
Back to school
Valentine's Day
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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