Competitive Landscape
Centrepoint Accelerates Growth by Targeting Value-Driven Shoppers
General merchandise stores in the United Arab Emirates remain moderately concentrated, with Landmark Group leading the field with its Centrepoint brand, which commanded a 24% value share in 2025. The level of concentration has increased over the past five years, as Landmark Group’s share rose from 20% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in United Arab Emirates?
- Which are the leading retailers in General Merchandise Stores in United Arab Emirates?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in the United Arab Emirates - Category analysis
Key Data Insights
General Merchandise Stores Summary
Debenhams Expands In-Store Offerings as It Consolidates Outlets
Variety Stores Drive Sales with Beauty and Fragrance Expansion
Brands for Less Targets Value Seekers with New Stores and Digital Outreach
Luxury Retailers Target Affluent Expatriates to Fuel Premium Growth
Variety Stores Capture Value Shoppers with Expanded Essentials and Beauty
Retailers Adapt through Digitalisation, Exclusivity and Broader Product Mixes
Centrepoint Accelerates Growth by Targeting Value-Driven Shoppers
Retail in the United Arab Emirates - Industry Overview
2025 Developments
Key Data Insights
Viva Expands into Affluent Areas as Price Sensitivity Grows
Retail E-Commerce and Apparel and Footwear Specialists Lead Value Creation
Discounters Attract Budget-Focused Consumers with Private Label Ranges
Majid Al Futtaim and Mastercard Accelerate Adoption of Agentic Ai in Payments
Viva Expands Discount Retail Format as Price Sensitivity Fuels Private Label Innovation
Luxury Brands Enhance Experiential Retail to Attract Affluent Consumers
Lulu Hypermarket Overtakes Carrefour as Digital and Value Reshape Leadership
Informal Retail
Opening Hours for Physical Retail
Seasonality
Dubai Shopping Festival (“DSF”)
Dubai Summer Surprises (“DSS”)
Back to School
Super Sales
White Friday
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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