Health and Wellness

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Demand for healthy cooking ingredients and ready meals was on the rise in Belgium in 2023. Indeed, the Nutri-Score given to products is becoming more important for consumers, who are increasingly buying products with better Nutri-Scores especially…

The reduction in meat consumption due to concerns about health, the environment and animal welfare had an influence on the development of demand for health and wellness dairy products and alternatives in Belgium in 2023. Consumers are seeking dairy…

Consumers moved towards no caffeine hot drinks in various formats in Belgium in 2023. For instance, loose herbal tea is becoming more popular in the Belgian market and is gaining a growing presence in supermarkets, when it was once only sold via…

The health and wellness trend gathered momentum in Belgium during 2023 as consumers became increasingly concerned about rising obesity rates. With hectic modern lifestyles and more flexible working practices, many Belgian consumers are taking on a…

As obesity and general health and wellness are growing concerns amongst the Belgian population, low and no sugar soft drinks are becoming more popular and are taking sales share from regular soft drinks. Sugar, and particularly sugary soft drinks,…

With the health and wellness trend gathering momentum on an annual basis in Belgium, Nutri-Scores have been gaining in importance across packaged food categories, including staple foods. In general, local consumers are seeking out staple products…