HW Snacks

The increasingly fast pace of modern lifestyles and the fragmentation of traditional family structures is serving to erode consumers’ capacity to keep to regular mealtimes. This is leading to a rise in snacking and on-the-go consumption. At the same…

Although the pandemic is over, it has had a lasting impact on consumers’ perceptions of food, with the health and wellness trend continuing to rise within snacks in India, and many health and wellness claims seeing increases in consumption as a…

High fibre remained the leading health and wellness claim in snacks in Finland in retail volume and current value sales terms in 2023. Several categories continued to see strong interest in products with this positioning, as Finns are increasingly…

While easing somewhat from 2022, inflationary pressures linked to the global recovery from COVID-19 and Russia’s invasion of Ukraine continued to create difficult trading conditions for health and wellness snacks in Chile in 2023. Given that such…

Concerns about calorie and carbohydrate intake continued to rise in Germany in 2023, supported by a greater interest in health and wellness since the pandemic and greater access to information, especially on the internet. This helped to support a…

Many consumers in China are aware of the link between a poor diet and health problems, with overconsumption of sugar recognised as one area which can easily be addressed. No sugar, which is a type of better for you claim, therefore remained the…

The return to snacking as a common dietary habit among the Norwegian population during the post-pandemic era supported positive growth across many categories of health and wellness snacks during 2023. With the pandemic over, more local people…

While consumer interest in health and wellness in Mexico was rising before the onset of the COVID-19 pandemic, the outbreak of the virus bolstered the trend's speed, being a motivation factor that led more consumers to analyse their dietary intake.…

Following the COVID-19 pandemic, consumers in Poland have been increasingly focused on improving their overall health and wellness, supporting everyday living and working towards preventing long-term illnesses. This has led many to migrate towards…

French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of excess sugar consumption have been a focal point…

Post-COVID-19-pandemic, at-home snacking remains high in Canada, with rising consumer interest in health-positioned options, including no sugar and no fat variants. With more than two thirds of Canadian adults either overweight or obese, weight…

Many Brazilian consumers have become more concerned about their health, and are keen to prevent medical problems by eating and drinking well. This has benefited health and wellness products within snacks. Consumers are increasingly aware of the link…

The volume growth of snacks in Japan has been hampered by the fact that the population is facing a declining trend. Moreover, companies have been having difficulty controlling product costs and maintaining their profits, as raw materials, energy, and…

Following the outbreak of COVID-19 in Sweden, there has been a growing focus on healthier food options as consumers take a closer look at the nutritional value of their choices, aiming to improve and support their long-term health. As such, snacks…

The snacks market in Greece witnessed a notable pivot towards health and wellness claims in 2023. With consumer health consciousness continuing to rise strongly, products carrying claims such as low fat, no sugar, high protein, gluten free, and vegan…

The health and wellness trend gathered momentum in Belgium during 2023 as consumers became increasingly concerned about rising obesity rates. With hectic modern lifestyles and more flexible working practices, many Belgian consumers are taking on a…

The outbreak of COVID-19 adversely affected the consumption of snack bars with these products having fallen out of favour as consumers spent more time at home. However, as restrictions were lifted, and consumers started to spend more time away from…

Health and wellness trends were already underway prior to the pandemic in Taiwan, but the coronavirus crises served to accelerate them. Local consumers faced the fear of contracting the virus and the challenges posed by the sedentary lifestyles and…

Sales of health and wellness snacks continued to be undermined by the economic challenges facing Singapore in 2023 with high inflation and a rise in the cost of living making many consumers more price sensitive. Additionally, there was an increased…

Sugar has become a primary focus of consumer health concerns in recent years, as a high sugar intake has increasingly been associated with a wide range of health issues, including type 2 diabetes and hypertension. In particular, sugary snacks have…