Naturally Healthy Beverages in Greece

2020 IMPACT

NH hot drinks boosted by COVID-19 focus on immunity

Despite growing from an extremely low base, NH hot drinks, and especially NH tea, posted a surge in demand in retail volume terms in 2020. During the 2020 COVID-19 crisis, these categories were boosted by the increased focus on health and immunity sparked by the pandemic.

Consumers turn to NH flavoured bottled water as a healthy alternative during the national lockdown

NH flavoured bottled water was one of the top performers in terms of retail volume growth in 2020. This product area benefited from the long periods of home seclusion that Greek consumers faced in 2020 and the increase in at-home consumption of beverages in general.

NH superfruit juice benefits from investment but is hindered by trend for juicing

NH superfruit juice benefited from home seclusion in 2020 as consumers drank more beverages at home in general as they faced the closure of foodservice outlets around the country. The category also benefited by the fact that the COVID-19 pandemic has driven an increased interest in preventative health and nutrition as consumers are more motivated by the threat of infection to boost their immune systems.

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