Naturally Healthy Beverages in
Country Report
Executive Summary
Mar 2019PROSPECTS
Naturally healthy products account for the majority growth of soft drinks
Growth in soft drinks in the US almost entirely stemmed from beverages that are naturally healthy in 2018. Consumers are increasingly looking for natural products and are leery of both added sugars and artificial sweeteners.
A shift towards shorter ingredients lists
Within categories, products with a shorter and easier to understand list of ingredients are outperforming those with higher numbers of additives. For example, within RTD coffee the strongest growth is occurring in the cold brew category, which mainly consists of coffee and water.
Superfruits prove a draw for juice drinkers
Consumers of juice are attracted to the naturally healthy benefits that come from superfruits rather than from ingredients added to the fruit. Superfruit juices with 100% juice content in particular have seen growth unlike almost every category within fruit/vegetable juice.
COMPETITIVE LANDSCAPE
Interest in new fruits helps POM compete with stalwart players
Interest in new fruits and flavours has been expanding within fruit/vegetable juice. While cranberry has long been the most recognisable ingredient within superfruit juices in the US, consumers are becoming interested in new types of ingredients for their taste and nutritional benefits.
Nestlé extends lead with firm grip on bottled water
Nestlé’s strong positioning in bottled water in the US enables it to lead in NH beverages, a lead which is only increasing as consumption occasions previously associated with fruit/vegetable juice are now being overtaken by bottled water. At a global level, Nestlé is attempting to shift its portfolio more heavily into NH occasions.
Weakness among the major players in NH tea
Tea constitutes the third-most important category in NH beverages behind bottled water and NH fruit/vegetable juice. Moreover, its importance is growing as it takes away consumption occasions from fruit/vegetable juice.
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Naturally Healthy Beverages in the US
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Naturally Healthy Beverages in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
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Naturally Healthy Beverages in the US - Category analysis
HEADLINES
PROSPECTS
Naturally healthy products account for the majority growth of soft drinks
A shift towards shorter ingredients lists
Superfruits prove a draw for juice drinkers
COMPETITIVE LANDSCAPE
Interest in new fruits helps POM compete with stalwart players
Nestlé extends lead with firm grip on bottled water
Weakness among the major players in NH tea
CATEGORY DATA
Table 1 Sales of NH Beverages by Category: Value 2013-2018Table 2 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 5 Distribution of NH Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Better For You Beverages in the US - Industry Overview
HEADLINES
PROSPECTS
Reduced caffeine gives way to managed caffeine
Reduced sugar carbonates face competition from other categories
Stevia, monk fruit and coffee fruit being developed as new sweeteners
COMPETITIVE LANDSCAPE
Dr Pepper Snapple succeeds in this contracting category
Private label excels in flavoured bottled water
Reduced fat hot chocolate remains unappealing
CATEGORY DATA
Table 8 Sales of BFY Beverages by Category: Value 2013-2018Table 9 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 11 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 12 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 13 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 14 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Health and Wellness in the US - Industry Overview
EXECUTIVE SUMMARY
Ongoing growth for health and wellness in 2018 as consumers avoid sugar
Americans become more aware of the importance of nutrition
Multinationals continue to lead this fragmented landscape
Modern grocery retailers remains the most significant channel for health and wellness
Health and wellness set to experience further growth driven by clean label
MARKET DATA
Table 15 Sales of Health and Wellness by Type: Value 2013-2018Table 16 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Category: Value 2013-2018
Table 18 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 21 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 22 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 23 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 25 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesRelated Reports
- Competitor Strategies in Health and Wellness Packaged Food | Sep 2019
- Beauty as an Emerging Area of Functional Beverages | Aug 2019
- Opportunities in Gut Health: Dairy and Beyond | Jul 2019
- Health and Wellness in New Zealand | Jun 2019
- Health and Wellness in Australia | Jun 2019