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Naturally Healthy Beverages in the US
January 2021
2020 IMPACT
Sales of naturally healthy beverages boosted by sales of NH 100% juice
Naturally healthy beverages has been the biggest success story amongst health and wellness categories, seeing high growth across both hot drinks and soft drinks. NH 100% juice in particular has seen a drastic turnaround in its performance in 2020.
Tea continues to be the growth driver in NH hot drinks
NH tea has performed particularly well in 2020. NH green tea has experienced a large boost in growth as consumers continued to be drawn to the natural antioxidant properties of these beverages, as well as vitamins that promise to naturally boost general health and the immune system.
RECOVERY AND OPPORTUNITIES
Consumer health concerns will lead to higher growth for juice
NH fruit/vegetable juice is set to see its growth continue into the forecast period. Health concerns associated with the pandemic are unlikely to abate quickly, and consumers will continue to seek out immune support and other nutrients through this category.
NH tea poised for high growth
As with fortified/functional tea, NH tea is expected to continue to do well in the forecast period. Consumers’ purchasing behaviour has been trending towards naturally healthy options, whether they are organic, sugar-free, or high in nutrients.
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Overview:
Understand the latest market trends and future growth opportunities for the Naturally Healthy Beverages industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Naturally Healthy Beverages industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Naturally Healthy Beverages in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Naturally Healthy Beverages in USA?
What are the key health and wellness concerns driving sales in Naturally Healthy Beverages?
Is Naturally Healthy Beverages a dynamic niche or mainstream concern in USA?
Which are the leading brands in Naturally Healthy Beverages in USA?
How are products distributed in Naturally Healthy Beverages in USA?
How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
Where is future growth expected to be most dynamic?
Naturally Healthy Beverages in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Sales of naturally healthy beverages boosted by sales of NH 100% juice
Tea continues to be the growth driver in NH hot drinks
RECOVERY AND OPPORTUNITIES
Consumer health concerns will lead to higher growth for juice
NH tea poised for high growth
CATEGORY DATA
Table 1 Sales of NH Beverages by Category: Value 2015-2020Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020Table 5 Distribution of NH Beverages by Format: % Value 2015-2020Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
Health and Wellness in the US - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020Table 10 Sales of Health and Wellness by Category: Value 2015-2020Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Naturally Healthy Beverages
NH Fruit/Herbal Tea
NH Green Tea
NH Other Tea
NH Other Hot Drinks
NH Asian Speciality Drinks
NH Flavoured Bottled Water
NH Carbonated Natural Mineral Bottled Water
NH Still Natural Mineral Bottled Water
NH Carbonated Spring Bottled Water
NH Still Spring Bottled Water
NH 100% Juice
NH Superfruit 100% Juice
NH Superfruit Juice (up to 24% Juice)
NH Superfruit Nectars (25-99% Juice)
NH Non-Cola Carbonates
NH RTD Green Tea
Other NH RTD Tea
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This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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