Organic Beverages in Australia

2020 IMPACT

COVID-19 pandemic fuels demand for organic beverages in 2020

All categories within organic beverages recorded stronger retail value and volume growth in 2020 compared to 2019. This was particularly driven by consumers purchasing more premium coffee beans, instant coffee and Nespresso-compatible coffee capsules during the peak of the COVID-19 pandemic.

Gradual increase in consumer awareness of organic benefits in 2020

In 2020, consumers of branded coffee tended to display a neutral preference between organic and non-organic varieties. This reflected the high level of price competition in coffee in Australia, particularly among grocery retailers, with 2020 continuing to see a proliferation of price points across both organic and non-organic coffees.

Nerada Tea Pty retains lead in organic beverages as fortified tea poses growing threat to organic tea in 2020

Nerada Tea Pty Ltd remained the leader in organic beverages in 2020 thanks to its wide range of organic teas, which includes rooibos, vanilla, peppermint, green tea and chai. Nerada held onto its lead despite a narrowing gap with second-ranked Parker’s Organic Juices Pty Ltd, which in turn recorded strong growth for its Parker’s Organic brand of organic 100% juice.

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