Gradually losing share in retail e-commerce, PCHome is looking to address the challenges it has been facing in Taiwan. Although its sales increased during the first year of the pandemic, its growth performance has gradually slowed, while competitors such as Shopee Mall Marketplace (Sea Ltd) and Momo Shop Marketplace (Fubon Multimedia Technology Co Ltd) have pulled ahead.
Taiwan boasts very high internet penetration and smartphone usage, which helped to power e-commerce sales over the review period. More than 70% of Taiwan’s online shoppers use their mobile devices to purchase products.
During the pandemic, Momo Shop Marketplace increased its offer of beauty and personal care products, food and beverages, fresh groceries, household daily necessities and consumer health products. Moreover, it achieved seamless e-commerce operations, from 12-hour fast delivery and 24-hr online customer service, to live TV broadcasts, a high level of quality assurance and a personalised recommendation system.
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Retail E-Commerce
Retail e-commerce is the sale of consumer goods to the general public via the internet, wherein consumers purchase goods online through a web platform. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of retail e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all "click-and-collect" and "collect-at-store" transactions are counted as e-commerce sales. E-commerce excludes sales of (a) consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) sales of motor vehicles, motorcycles and vehicle parts; (c) tickets for events (sports, music concerts, etc.) and travel; (d) sales of travel and holiday packages; (e) revenue generated by online gambling sites; (f) returned products/unpaid invoices; and (h) internet sales from direct selling companies, as these are tracked in Direct Selling market sizes/shares. Please note that all "homeshopping" sales - i.e. sales of consumer goods to the general public via mail order catalogues, TV shopping and direct mail - are also now classified as retail e-commerce sales.
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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