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Country Report

Dominican Republic Flag Bath and Shower in Dominican Republic

| Pages: 21

Price: US$900

About this Report

Executive Summary

TRENDS

  • Bar soap has maintained its absolute dominance in bath and shower in the Dominican Republic. The economic slowdown in 2013 did not encourage A, B and C consumers to shift to body wash/shower gel and liquid soap. Bar soap consumers in these three socioeconomic classes are the main source of purchasers of body wash/shower gel and liquid soap, which hampered sales in 2013.

COMPETITIVE LANDSCAPE

  • Colgate-Palmolive remains the leading player in bath and shower with a 30% retail value share in 2013. The company has three of the top five brands in bar soap (Palmolive Naturals, Protex and Lavador).Massive marketing campaigns and extensive distribution in independent small grocers (colmados) helps these brands to resist challengers. However, they still lost some retail value share during 2013. Overall, Colgate-Palmolive’s retail value share in bar soap fell by one half of a percentage point. Only Lavador maintained its retail value share, while Palmolive Naturals and Protex suffered slight losses to smaller, lower-priced brands in 2013.

PROSPECTS

  • The expected improvement in disposable incomes and the consumer modernisation process should continue, after the temporary halt in 2013. Thus, spending on bath and shower products is set to increase, especially in emerging product areas. Liquid soap is projected to post the fastest CAGR of 4% at constant 2013 prices over the forecast period, with bar soap and body wash/shower gel posting the slowest CAGRs of 2%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in Dominican Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2008-2013
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2008-2013
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2009-2013
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2010-2013
  • Table 6 Forecast Sales of Bath and Shower by Category: Value 2013-2018
  • Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Bath and Shower in Dominican Republic - Company Profiles

Distribuidora Corripio CxA in Beauty and Personal Care (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Distribuidora Corripio CxA: Key Facts
  • Summary 2 Distribuidora Corripio CxA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Distribuidora Corripio CxA: Competitive Position 2013

Beauty and Personal Care in Dominican Republic - Industry Context

EXECUTIVE SUMMARY

Economic slowdown and smuggling hit legal volume sales

Nail products boost a struggling industry

Stable company shares with some exceptions

Hypermarkets maintains momentum

Beauty and personal care is set to rebound in the forecast period

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Bath Foam/Gel
      • Bath Oil/Pearls
      • Bath Salts/Powder
      • Other Bath Additives
    • Body Wash/Shower Gel
    • Intimate Hygiene
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
    • Talcum Powder

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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