Bath and shower is set to see moderate growth in current value terms during the forecast period. Most product categories are expected to benefit from stable demand, with volume sales set to remain flat.
As inflation will continue to be high in 2023, with the Bank of Italy forecasting an inflation rate of 6.5% in 2023 for the country after the nearly 9% recorded in 2022, Italian consumers’ purchasing power will remain low.
Grocery retailers will remain the most important channels for the bath and shower category in the Italian market. However, these retailers will face growing competition from health and personal care stores, which are expected to gain share thanks to the performance of drugstores, such as Tigotà, Acqua & Sapone, Risparmio Casa, Proshop, Caddy's, and DM, which are benefiting from the rising number of consumers looking for competitive pricing, promotions and discounts.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!